Haley Wineman Joins the KidGlov Team

We’re excited to announce the newest addition to our team of talented KidGlovrs : Haley Wineman! As an account manager, Haley will support the daily workflow and project details of our clients, which range from change-making nonprofits to social impact organizations. And she’s already hit the ground running. Haley is hard at work on several large client projects, and is helping to develop marketing and content strategy for KidGlov . “ Haley has already made a difference on the team by utilizing her excellent marketing skills and impressive attention to detail. Her passion for ensuring projects are buttoned up from beginning to end is a fantastic complement to KidGlov’s culture. ” – Katherine Warren , KidGlov’s chief operating officer A Marketing Maven in Austin, Texas Haley attended the University of Nebraska-Lincoln, where she studied advertising. She comes to KidGlov after holding marketing positions at Cynthia Rowley , KennedyC and Random Golf Club . In her free t

Meet the Megaphone: KidGlov Focuses on Purpose-driven Clients

This article originally appeared in the December 2022/January 2023 issue of B2B Magazine . Photo by Bill Sitzmann . By Kim Reiner Whether it’s social, scientific, economic, or political, businesses and nonprofits today are more often taking a position on issues. Publicly aware companies have become the norm, touting their policies to stand out from a crowd when trying to bring in new clients or employees and build audiences. In fact, many brands proudly share their values publicly on social media, in advertisements, and on their homepages. Yet very few businesses–at least in Nebraska–take the extra step to go beyond talking the talk and proving their commitment through a B Corp Certification . The private certification of for-profit companies means a business meets high standards of verified performance, accountability, and transparency ranging from employee benefits and charitable giving to supply chain practices and input materials. In December 2021, the marketing firm KidGlov—a

Samantha Evans Joins the KidGlov Team

KidGlov is growing again, with the addition of our newest team member! We’re thrilled to welcome Samantha Evans as an art director! Samantha has already knocked our socks (and gloves) off with her top-notch design work and talent for finding just the right GIF or emoji for the occasion. In her new role, she’ll work directly with the creative team to create stunning visuals, lead projects, and deliver amazing results. “Samantha’s impressive ability to visually communicate even the most challenging of concepts, ensures we can continue to bring our clients’ messaging to life in new and exciting ways.” – Jill Rizzo , vice president creative director at KidGlov A History of Marketing Agency and Graphic Design Experience Samantha graduated from the University of Nebraska-Lincoln with a BFA in studio art with an emphasis in graphic design. She joined KidGlov after honing her skills at SecretPenguin , Children’s Hospital & Medical Center , Bailey Lauerman and other organizations.

Celebrating 12 Years with 12 Pinnacle Awards

KidGlov Wins Omaha Agency of the Year, Best in Show and More   Helping us celebrate our 12 th birthday, the American Marketing Association (AMA) Omaha chapter sent KidGlov home with a whopping 12 Pinnacle Awards , as well as winning Agency of the Year and Best in Show! We couldn’t have asked for a better birthday present! As a testament to our ability to reach audiences of all kinds, the winning pieces stretched across demographics as far ranging as children, seniors, families, teens, parents, construction workers, small businesses and community leaders. We’re proud to do great work for our partners, which includes clients like Farmers & Merchants Bank , Children’s Center for the Child and Community , CEDARS , NIFA , Food Bank of Lincoln , MembersOwn Credit Union , Lancaster Event Center , Associated General Contractors of Nebraska , Region V Systems and Dreamweaver Foundation . “Our team truly cares about the mark we’re making on the communities and clients we

Seven Steps to Create a Successful Annual Marketing Plan

There are two types of marketers in the world; those who love creating a strategic marketing plan, and those who look upon this process with dread. I’m the first kind of marketer. I absolutely love creating strategic marketing plans, and I’ve done well over 100 plans for a variety of clients in my career.  Regardless of which camp you are in, I have seven steps that will lead you to a successful plan. Understand your goals The first step is to understand your organization’s business goals. The difference between art and advertising is that advertising is intended to achieve specific organizational goals. Marketing, advertising, and branding should be seen as an investment towards results versus simply being a line item.  If you’re not part of your organization’s leadership team, ask them to share those goals as your starting point. Usually, you will have no problem getting them to talk about those goals because they want to make sure you too, are focused in on them.  Create a SWOT

How Social Impact Organizations Can Connect to Like-Minded Communities

I recently attended a conference in Colorado with some regional B Corps that are all like-minded people doing the same thing. But we all had this common thread of having the B Corp certification. KidGlov is proud to be one of a handful of B Corporations here in Nebraska . We’re certified by a third-party that we are using business as a force for good. So, we exist in this world, not just to make a profit, but to do good in the world. During that conference, I learned how it’s more important than ever to stay on top of what’s working best for social impact agencies. One of those includes taking time to make connections with like-minded people in your community. In this industry, you probably wear about ten hats in your agency and are very busy but make the time and understand the value of staying connected to like-minded individuals. Here are three tips to maximize your time when making those connections.  Bring a question, leave with ideas Prior to going to a networking event or a

21 in ‘22: KidGlov’s Big Night at the Lincoln Prism Awards

KidGlov Work and COO Katherine Warren Recognized for Excellence The KidGlov team once again attended the AMA Lincoln Prism Awards Show , which celebrates marketers and public relations professionals from all over Lincoln and the surrounding areas. And we’re proud to announce it was more successful than we could have hoped!   We left with our arms and hearts full, after earning 20 Prisms and one Sterling Award. Congratulations to the team, and to each client whose work was represented. KidGlov’s winning campaigns ranged from educating parents on the benefits of vaccinating their kids against COVID-19, to encouraging young people to enter the field of construction. Take a look at the full list below.   KidGlov’s 2022 Prism Awards recognitions included:    Prism Award – Children’s Hospital , “Make School Fruitful” Brand Launch Campaign   Prism Award – Children’s Hospital , “Make School Fruitful” Guerilla Marketing Campaign   Prism Award –  Farmers & Merchants Bank ,