KidGlov

By Katherine Warren   If you love data, you probably don’t mind getting lost in the winding maze known as Google Analytics. The platform is full of useful stats on the ins and outs of your website traffic which can be super helpful for any organization and delightfully useful in grant reporting. However, the ever-evolving Google Analytic platform is overwhelming. It’s confusing. It’s complex. For tech novices (and even tech literates), it can be a lot to take in.  Don’t worry. You don’t need a certification to gather the details you need from this overwhelming platform. We’ve got you covered and are slashing through the confusion with three of the most impactful Google Analytics for your grant reporting process. But first, why should you use Google Analytics for grant reporting at all? For organizations affecting positive change in the public sphere, especially those in behavioral and public health (we call them community health organizations ), grants are vital to success. Grant

We’re over the moon excited to announce the promotion of Ashley Stuhr to senior art director. In her new position, she’ll be taking on a larger leadership role in the agency including mentoring and managing designers, networking and recruiting, and strategic decision making. “This is a well-deserved promotion for Ashley,” said Kelley Peterson , KidGlov’s vice president and nonprofit creative director. “Not only is she an unbelievably talented designer, but she’s constantly pushing the team to up their game with her focus on continuous learning.” Ashley joined KidGlov in 2019 and has lent her creative talent to a number of beloved KidGlov brands and clients. She’s the recipient of numerous awards, including AMA Awards and ADDY Awards. Ashley’s elite skills in graphic design, print production, photography and interactive allow her to translate any concept across all media with strategic finesse and flair. Ashley is a Nebraska native and graduate of the University of Nebraska at Kearn

We LOV our account service team and we’re pleased to welcome a brand new team member, Brooke Sankey as account specialist. In her role, Sankey will support the day-to-day workflow and details of our clients, ranging from changemaking nonprofits to regional and national corporations. “Creative and capable, Brooke is already an asset to our clients and internal team,” said Katherine Warren , KidGlov’s chief operating officer. “Collaboration is at the heart of how we do business. Brooke brings even more heart to this work by making sure our creative teams and clients have the details they need for amazing results.” Brooke is a University of Nebraska-Lincoln graduate with a degree in advertising and public relations. She joins KidGlov after gaining experience at RCG Advertising & Media where she supported both media and account service teams. In her spare time, she hones a love for the creative by designing custom wedding stationery. KidGlov’s account services team is the bridge fo

By Lisa Bowen    Referrals are nothing to toss aside in any industry, but for healthcare organizations, where products are similar and services are need-based, patient referrals can be your lifeline. Don’t just wait for referrals to come rolling in, make them a key element in your healthcare marketing strategy with five easy tips.    Create an Exceptional Experience Exceptional experiences are central to gaining referrals. Negative patient experiences kill any hope of patients referring their family and friends so take time to map their experience from the start of their customer journey to the end. What can you do that goes above and beyond to support your patient’s health care needs? How can you support patients even after their service? From unique services to refined hospitality or even fantastic give-aways, your buttoned up experiences provide the groundwork to consistent patient referrals.    Empower Your Employees Empower your employees by building a culture where it’s

By Katie Ripa  Should Banks and Credit Unions Go All-In on Online Marketing?  From social media to target ads, SEO keywords and more, digital marketing is confusing, technical and difficult to get right. Add in the complexities of financial organizations, compliance and products that don’t translate well to viral videos (interest rate TikToks?), and it seems nearly impossible to embrace online marketing.  But for banks and credit unions, reaching customers digitally has never been more important. Customers have changed. We no longer stay at the bank or credit union our parents introduced to us. We shop around, we want the best products and the most convenient options. And where are we researching? Yep, online. Even financial institutions can’t ignore the power of digital marketing in bringing in new customers.  Luckily, we’ve got three great ways to button up digital marketing for any bank or credit union, TikToks included.    1. Well-Defined Digital Marketing Plan Starting with

By Lyn Wineman   In the world of business, there’s no shortage of certifications. But for organizations effecting positive change (what we lov at KidGlov!), the B Corp Certification is one worth knowing. This distinction assesses the positive impact of businesses all over the world.    I invited two B Corp experts, Graham Pansing Brooks and Kyle Cartwright , founders of SEAchange, an organization that helps companies get their B Corp Certifications to join me on a recent episode of Marketing Mondays to tell us all about it. Here’s what we talked about.   What is B Corp Certification?  Certified B Corporations are businesses that balance purpose and profit. These businesses go through a unique third-party verification process where assessors lift the hood, take a look at the organization from top to bottom and assess whether the group is living into their values and considering the impact of their decisions on employees, clients, the greater community, and the environment.