KidGlov

Congratulations are in order for our incredible KidGlov changemaker, Alex Mabry , who was recently promoted to art director. In her new role, Alex will conceptualize and create the graphic design and finish art of print and digital projects. “Alex is simply ready for the next level,” said Kelley Peterson , vice president, nonprofit creative director at KidGlov, “She has accomplished a lot in her first year at KidGlov through her creative thinking and passion for seeking untapped efficiencies.” Alex joined our KidGlov family in 2020 with a strong skillset in interactive design, including web design, user experience and email design. Her prior role as a brand designer for Hudl, a sports software firm, and the key role she played in client web design projects and branding initiatives are essential assets for our brand advertising and marketing projects. Outside of work, Alex is all about experiencing the world around her. She loves spending time with friends, especially when that involv

Welcome, Gloria! We’re so darn excited to announce the newest member of the KidGlov family, Gloria Bautista . As designer, Gloria will serve on the KidGlov creative team and develop engaging designs that elevate brands and turn messages into movements for nonprofit and for-profit organizations. “Gloria exudes enthusiasm for design and community, making her a perfect fit to KidGlov’s mission and culture,” said Ashley Stuhr , KidGlov senior art director. “We are overjoyed to have her join the team and can’t wait to see all the beautiful work she creates for our brands.” Gloria is a graduate from the University of Nebraska-Omaha and comes to KidGlov from Omaha agency, Iridian. She is a passionate volunteer, lending her design expertise and exceptional illustration skills toward numerous community causes, most recently, the Free-Farm Syndicate. In the spring of 2021, she created an 8-by-8 foot mural for the Omaha Summer Arts Festival, dedicated to celebrating the incredible community of

By Lyn Wineman   We’re proud to announce that KidGlov has officially become a Certified B Corporation (only the fifth to do so in the state of Nebraska)! This day has been a long time coming. And it began a few years ago, when one of our creative directors, Kelley Peterson , wrote an article on the three things at the core of purpose-driven business. My friend Barb Bartle from Lincoln Community Foundation read the article and suggested I meet Graham Pansing Brooks , and Kyle Cartwright , who were just forming SEAchange .  During that meeting, we had a great, idealistic conversation. We talked about conscious capitalism, social impact, using business as a force for good – all things that are really fun to talk about. The conversation was great, and we felt energized. Graham and Kyle introduced us to the idea of becoming a Certified B Corporation. And honestly, here’s a secret: I told them, “You know, that all sounds well and good, but I’m a really busy entrepreneur. There

By Lisa Bowen In the healthcare industry, it’s important to be able to measure your ROI to continue to get the budget you need. However, when the numbers are down, patient volumes are low, and the census is not where you want it to be, the marketing budget’s the first thing that gets cut. Yet that’s when you need marketing the most.  As you’re beginning to think about your 2022 marketing plan and the budget, you’ll need to help support it, I want to talk about one tactic that’s super important to include — video. There are some great statistics out there that show the increasing value of video in your marketing efforts. By 2022, online videos will make up more than 82% of all consumer internet traffic. That’s 15 times higher than it was just in 2017. A third of online activity is spent watching videos.  The use of video marketing is important in any industry, but in healthcare where you’re trying to build trust, set yourselves apart as the expert, and differentiate yourself between

We’ve ramped up the creativity at KidGlov with the help from one of our newest employees, Jill Rizzo . As our new Vice President – Creative Director, Jill oversees our KidGlov creative team as we turn messages into movements for changemaking organizations across the nation. “Jill is a creative powerhouse in the Omaha market and perfectly balances creativity with strategy,” said Katherine Warren , KidGlov chief operating officer. “We are excited to have her talents on our KidGlov team.” With more than 20 years of experience in design and leadership, Jill embraces creativity, passion, drive and inclusivity into every aspect of her work. From small design studios to event production companies, digital agencies to brand marketing agencies and in-house marketing departments for Fortune 500 companies, Jill brings a wealth of experience to our team. Her award-winning work has been featured both locally and nationally in books, magazines and online. Jill joins KidGlov from Scooter’s Coffee w

By Katie Ripa The financial services industry is competitive and if you are in this industry you are doing whatever you can to stand out and reach your audience. What we are finding is, one of the best places to engage with your audience is on social media. The key is creating a strategy with attention-grabbing content that simply can’t be ignored.   The magic key to creating that strategy is by looking at social media best practices and leveraging the best of the best to engage your audience as we roll into 2022. So before I go on, I have a question that I want you to keep in mind: How engaging are you? Here are my top 5 most engaging social media practices that I want you to keep top of mind: Create contests, giveaways, and polls Share educational content Train employees to be advocates Celebrate company milestones Advertise Create contests, giveaways, and polls These three are just a few of my favorite things. A great way to engage with customers is to create contests,

By Kelley Peterson  Here’s the deal…the countdown is on! There’s only 30ish more days to promote Giving Tuesday! This special day happens each year on the Tuesday after Thanksgiving, like on November 30, 2021. Giving Tuesday began in 2012 through a partnership of New York’s 92 nd Street Y and the United Nations Foundation. Since then, Giving Tuesday has become the perfect day for nonprofits to highlight their mission, solicit donations and gain new supporters.  In 2020, Giving Tuesday raised a record $2.47 billion in the U.S. – a whopping 25% increase from the previous year. My fingers are crossed for another record-breaking year but, with just a few weeks before the single biggest fundraising day of the year, now is the time to call in reinforcements. Most likely your board is full of local influencers you can use to your fundraising advantage by engaging them in your Giving Tuesday multi-channel promotional efforts.    Here are 3 Ways to Boost Your Giving Tuesday Efforts:  1.