KidGlov

By Katherine Warren    Let’s do an exercise in mindfulness. Take a deep breath. Notice your breath and the way it feels as you exhale.    Now, think about your community health organization’s message. What is it? Is it about mental health? Substance abuse? Whatever your cause, let your message sink in and then try your best to become a member of your audience. What is the impact of your message and how does it make you feel?   Successful messaging revolves around appealing to the audience’s emotions, also known as an emotional appeal. In most cases, to really take in your message, the audience needs to see themselves reflected in your marketing materials. Think about who benefits from your message and then visualize who this person is. Put yourself in their shoes. For example, if you need to reach all of Nebraska, the likelihood of a farmer resonating with someone who lives in Omaha is pretty low. That’s a hyper specific example that only speaks to sliver of your audience, as opp

By Kelley Peterson    Due to the incredible challenges of 2020 and those that remain (despite COVID vaccines), the pendulum certainly has swung in favor of direct mail.  With the digital world becoming more saturated and Zoom fatigue setting in, people are craving offline experiences. Which makes direct mail that delivers a personal touch more powerful than ever! Direct mail will continue to increase as creativity and standing out becomes even more important in the sea of ‘robo spam’. Which brings me to the question of the day…What’s Inside Your Direct Mail?  It’s simple really. Direct mail campaigns that are physical, participatory, and human in context are critical to building the most memorable experiences and lasting connections with your donors. Once you have them at “Hello!” because of what’s on the outside of your envelope and you’ve made a personal connection through handwriting, addressing people by name, and using live stamps, you’re ready to think about what goes insi

With a love for words and an inner Jo March, we knew we’d love Maddy Hager right from the beginning and we are thrilled to officially welcome her to our award-winning KidGlov copywriting team! “Maddy’s strengths and experience are a perfect fit to our mission and culture,” said Kelley Peterson , KidGlov vice president creative director. “We’re delighted to have her on the team and are excited to see her stellar storytelling skills support the great brands we serve.” A graduate of the University of Nebraska-Lincoln, Maddy majored in English and film studies and served as editor-in-chief of Laurus, the university’s undergraduate literary journal. Before joining the KidGlov team, Maddy honed her copywriting skills as a member of the in-house marketing team at one of Nebraska’s largest banks and wrote fundraising emails for a Presidential campaign. An American Marketing Association (AMA) Prism award recipient, Maddy’s nearly decade-long career in marketing and advertising combines a bac

  June was a busy month for the wildly talented team at KidGlov. In addition to winning big at the American Marketing Association’s (AMA) Omaha Pinnacle Awards, we also celebrated winning 15 Prism Awards from the AMA Lincoln chapter AND the Corporate Marketer of the Year designation! Our 15 wins tip the scale and put us at more wins than any entrant. KidGlov’s winning work brought together a wide variety of audience members, including children, seniors, families, teens, parents, construction workers, small businesses, and community leaders. Partner organizations include Farmers & Merchants Bank, Children’s Center for the Child and Community, CEDARS, Region V Systems Prevention Coalition, Associated General Contractors of Nebraska, Immanuel Communities, and Dreamweaver Foundation. “2020 was not the year we expected. It was challenging and full of uncertainties, but it forced us to try new things and make new connections,” said vice president creative director, Kelley Peterson. “B

We love Lincoln! It’s why we set up shop here more than 11 years ago and why we were pleased as punch to be named one of its Best Places to Work in June. Lincoln’s Best Places to Work is sponsored by Woods Aikens LLP along with the Lincoln Human Resource Management Association and the Lincoln Journal Star . The awards recognize Lincoln businesses and organizations that have a proven track record of supporting and engaging with their employees. For the third time since 2017 we were honored in the small business category. “Culture has always been our key focus at KidGlov,” said Katherine Warren , our chief operating officer and head of culture. “Our manifesto focuses on giving our team the time and space they need to do the work they LOV for clients they LOV with a team they LOV.” Now in its fifth year, Best Places to Work administers an employee engagement survey to measure corporate culture to help pinpoint top workplaces. The survey, from Quantum Workplace, measures a wide range

Cheers to the KidGlov team: we’re pleased to announce that in June we won big at the American Marketing Association (AMA) Omaha chapter’s Pinnacle Awards! After celebrating our eleventh anniversary in May, winning in nearly every category we were nominated in feels like the cherry on top of an already fantastic year. In total, we walked away with 18 Pinnacle Awards in addition to being named Agency of the Year and Best in Show. As an agency that intentionally partners with organizations spearheading positive change, we are honored to receive both of these designations, especially in the face of COVID. KidGlov’s winning entries brought together multiple audiences, including children, seniors, families, teens, parents, construction workers, small businesses, and community leaders. Partner organizations include Farmers & Merchants Bank, Children’s Center for the Child and Community, CEDARS, Region V Systems Prevention Coalition, Associated General Contractors of Nebraska, Immanuel C

By Katie Ripa   Financial institutions and planning ahead go hand in hand. So why is it that a solid marketing plan can often fall by the wayside? Sure, marketing can be reduced to getting your services in front of people, but the reality is it’s much more than that: it’s how you connect with customers and find out how you can help them to build a lasting relationship. And a marketing plan is a vital part of building these connections. As defined by HubSpot , a marketing plan is a roadmap that businesses use to organize, execute, and track their marketing strategy over a given time. Marketing plans do a lot of things, but one of the most important is bringing ideas to fruition and helping you track results. It’s also a good way to stay mindful of your budget and the success of your overall campaigns.  As tempting as it may be to slap a few posts on your social media or buy a few print ads in the local paper, we have four reasons for why financial institutions need to come up with