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By Jazmyn Brown In 2022, many organizations are deciding what to post on social media on federal holidays (like MLK Day ). But before deciding what you should post, think about if you should post. Do you have something meaningful to add to the conversation or can this be a moment of uplifting others instead?   What Black History Month celebrates Black History Month celebrates Black American’s contributions and achievements to society and raises awareness of their history and their struggle for racial justice. It’s celebrated throughout February, in honor of Frederick Douglass and President Abraham Lincoln’s birthdays. Black History Month is generally a time of celebration for Black people, where they can be proud of their heritage. That’s why it’s so important to think about the message you’re sharing with the world during this time so you’re not making it all about your organization.   Your role in the conversation (if any) Before drafting a social post with a black graphic

By Katherine Warren If you have already developed a marketing communications plan for your community health organization, congratulations! You are a million steps ahead. It takes more thought and processing than most people realize to create a strong plan. If you haven’t done that yet, don’t worry. There are lots of resources out there to help you. And in my opinion, it’s never too late to start.  For those of you that have checked formulating that plan off your list, now comes the even trickier part: sticking to it. In 2022, I invite and challenge all of you to make a resolution to stick to your marketing communications plan. Below, we’ll discuss how to do this and why it will help your business.   Sticking to Your Why We all know a good, solid marketing communications plan is built on the why . It’s built into your strategic goals and initiatives, offering important structure to your organization.Sticking to your plan allows you to stick to your why . There are a million wond

By Kelley Peterson Taking one (or better yet, three) from the environmentalist playbook, here are three ways you can Reduce, Reuse, and Recycle your marketing efforts to raise more money for your nonprofit organization. Jack Johnson, sings it best in his song, The 3 R’s… Three, it’s a magic number Yes it is, it’s a magic number Because two times three is six And three times six is eighteen And the eighteenth letter in the alphabet is “R”, yeah We’ve got three R’s we’re going to talk about today   Reduce The first R is Reduce. Meaning to use less. Developing an annual marketing plan and content calendar saves you time and money. It really is an effective way to use less brain power on what to do throughout the year and empowers you to spend more time sticking to it for better results. Some reductions to consider are: Reduce the number of marketing channels you’re on. Streamline your focus on who and where your donors are. Are you trying to be in all places for all peop

By Dan Downs & Jazmyn Brown Being a part of the conversation on Martin Luther King, Jr. Day (MLK Day) is a great opportunity to stop and remember the man’s life, legacy, and vision. But too often, brands lack their own vision when it comes to posting on social media on this national holiday. So how can your organization craft messaging that treats Dr. King, and the holiday in his honor, with respect?   When It Goes Wrong, It Goes Really Wrong From misinterpreting popular quotes from the civil rights leader to disingenuous posts, it’s easy to fumble even the best attempts at messaging on MLK Day. The good news is there’s nothing inherently wrong with a brand creating holiday-themed content. Valentine’s Day, Thanksgiving, and St. Patrick’s Day are great opportunities for branded social posts. But for holidays that carry a more serious meaning or cultural significance, you should treat your messaging with extreme care. When holidays or other sensitive topics aren’t handled w

By Lyn Wineman Should your purpose-driven business speak out on social impact issues, or should you quietly stay on the sidelines? In the past, marketers would often stay out of the fray of social issues and stick to their product and service messaging. However, events in recent years have changed the playing field, and brands are expected to use their voices for good.  According to a 2019 Gartner study, 87% of employees want their employer to take a stand on issues relevant to their business. And here’s another interesting statistic from Harvard professor, Gerald Zaltman : 95% of purchasing decisions are subconscious. Finally, according to the Markstein Report , 70% of consumers want to know what the brands they support are doing to effect good in the world. I personally believe that number is increasing every day. Silence Speaks Louder Than Words These three statistics indicate that employees and consumers expect brands to take a stand . And when that stand aligns with your