KidGlov

By: Lisa Bowen   Those of you who know me may know that I hate needles. I’m known to faint at the sight of blood, but I’ve always wanted to help people. So helping healthcare organizations advance their brand and grow their business makes me feel like I’m doing my part behind the scenes and like I’m part of that great work. I’m fortunate to work for an agency like KidGlov, who loves partnering with organizations that have a positive impact on the world. What we like to say here is that we’re the people helping the people who are changing the world. You really can’t have a conversation today about people making a positive impact or changing the world without a picture of a healthcare provider, whether it’s a physician, a nurse or a therapist, popping into your head. Today, our healthcare professionals are viewed as even more heroic than ever due to being on the front lines during COVID-19.   Speaking of COVID, it’s flipped the healthcare industry on its head from putting surgeries n

A well oiled changemaking machine takes someone at the helm making sure everyone is on-track and scheduled for success. Enter Jessie Gibbens , KidGlov’s extraordinary project manager whose responsibilities recently expanded to include comprehensive workflow management. “We’re known for our eye-catching creative designs that move the needle and help organizations achieve their marketing and branding goals. But they simply wouldn’t be possible without workflow infrastructure to support our copywriters, designers and strategists,” said Lyn Wineman, KidGlov president and chief strategist. Part of the KidGlov team since 2019, Jessie is in on KidGlov projects from start to finish, making sure everything runs smoothly and all players have details and information they need for success. Her creative attention to detail and deadlines help the advertising agency’s creative teams turn out big results for c hangemaking clients . “Jessie’s true superpowers include organization, detail and multi-t

By: Katie Ripa    All of us are dreaming of beaches, hot sunshine, and cocktails with those little tiny umbrellas in them because it is cold here. I’m officially out of love with winter and winter was for sure not my Valentine. What I am loving is brand strategy.    It’s dependable. It loves me back. It communicates with me clearly. It helps me win all of the arguments. Now, it doesn’t send me chocolate, but that’s okay because it does move the needle. And strategic marketing when done right, especially within the financial world, can do lots of things for you. It can differentiate you from your competitors by capitalizing on your strengths. Strengths that you currently have, as well as your potential.  It provides better value to customers. It provides consistency.   Essentially, you are implementing your business’ mission through specific and strategic processes. Let’s discuss three ways to be strategic in the financial world. First of all, break through the clutter. Second, th

By: Lyn Wineman    The Super Bowl is hot on my mind because we all watched just a few days ago, and for those of you that are like me, I got up during the game and was glued to my TV during the commercials. But here’s the thing. Most of us don’t have $5.5 million to shell out for an ad, right? We have to be a bit scrappier, a bit smarter in how we handle our branding.    Here’s some recommendations that I have for you:  The first is just to think about what the one great equalizer that we all have, that we all can do, which is  branding and paying attention to our brands. Particularly if you are a business that is focused on a mission or doing good in the world, you want to let people know about that by incorporating it into your overall brand and really focusing on that brand. For those of you who think branding is not strategic, that it’s more of a fluffy part of advertising.    Branding is important to you for five reasons:     1.You can command a higher price.  How many

By Kelley Peterson    I’ve had the opportunity to present at nonprofit conferences many times over the years and have found that when I talk, a fan favorite is the elements of branding and how to use them to strengthen your brand. The Benefits of a Strong Brand Help You: Boost Recognition and Recall Strengthen Donor Bonds and Relationships Improve Your Internal Culture The Elements of a Brand: 1. Vision, Mission and Values Vision A vision is a goal. Your vision should be measurable. How will you know if it’s not measurable? How do you know when you’ve reached it? How do you know you’ve arrived at making that vision a reality? Oftentimes, nonprofits have their vision and their mission be the same. In reality, though, there’s a distinct difference. Mission Your vision is your goal—what you’re trying to achieve. Your mission is what you do every single day to get there. In other words, your vision makes sense of your dream. Your mission is what you do to achieve tha