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With everything going on in the world right now, many purpose-driven organizations and purpose-driven leaders have been encouraged to speak out publicly on social and political issues. In today’s environment, it’s not always acceptable to sit on the sidelines and wait for things to blow over. Employees and consumers expect brands to take a stand and when that stand aligns with your audience, it’s going to positively impact their decisions. According to a recent study by Razorfish, “82% of consumers make purchase decisions with purpose in mind.” A Gartner study indicates, “87% of employees want their employer to take a stand on issues relevant to their business.” In today’s business environment, employees , employees are one of the most important audiences. After talking with a number of leaders in recent weeks, many feel the pressure to speak out. They often want to, but they don’t know how, and are trying to avoid unintended consequences. Here are a couple of steps that can help yo

With the digital world becoming more saturated and Zoom fatigue setting in, people are craving offline experiences, making direct mail that delivers a personal touch more potent than ever! According to the US Postal Service, 98% of people check their mail daily and spend upwards of 30 minutes with it on a single occasion. Using direct mail to maximize your fundraising efforts may be easier than you think. That’s why we created the ultimate checklist to walk you through it. After downloading this handy tool, you’ll walk away knowing how to: Add a human personalized touch your appeals Make a big impression to grab donors’ attention Increase engagement that boosts your ROI Enable your mailer to miss the circular file (aka the trash can) This checklist will help you maximize your fundraising efforts and build intrigue when crafting your next nonprofit direct mail marketing campaign. Get Checklist Looking for more high-impact nonprofit marketing tips and tricks? Visit our nonpro

In a previous post , we discussed the importance of developing strong patient personas to effectively reach your audiences. Today, we’re going to take that a step further and talk about using those personas to fill your marketing funnel with new patient prospects. Each of the leads in your funnel are in a different stage. Moving patients from one stage to the next relies on using the information you have from your audience personas to select the right tactics, the right messaging, at the right time. Below, we’ll discuss each stage in the funnel, and what tactics are most effective in reaching them. Awareness At the very top of the funnel is stage one, the awareness stage. It starts before someone even knows they need your services. In this phase, your goal is to introduce potential patients to your brand. This is also sometimes called the attention phase, because you’re literally trying to get their attention and let them know you exist. Familiarity Stage two is the familiarity st