KidGlov

by Lyn Wineman When I was growing up in the ‘70s and early ‘80s, I had the distinct advantage of having parents who believed I could do anything I wanted as long as I was smart and worked hard enough. And I wholeheartedly believed them. While I did go through phases of wanting to be the next Meryl Streep or Diane Sawyer, at some point toward the end of high school and beginning of college, I landed on advertising as a career and set my sights on owning an advertising agency. When I look back on that time, it’s pretty amazing that I never doubted I would someday own an advertising agency. In 1972, only 4 percent of U.S. businesses were owned by women. I graduated from college and entered the workforce in 1989. The first agency I worked at had several women in middle-management positions, yet few advertising agencies were owned or run by women. Throughout the first decade of my career, there were many times where I was the only woman in the room, and I benefited greatly from having a

With all elective procedures coming to a halt and primary care visits plummeting throughout the pandemic, many healthcare organizations are in full recovery mode and the end is not in sight yet. So, when you are trying to rebound financially should a marketing strategy be at the top of your list of things to do? If you want your patients back and your doors to stay open, the answer is absolutely YES! Where do you begin? Map out your consumer’s journey. With people spending more time at home, the way they find their preferred healthcare provider has changed. You need to meet them where they are. Think about the content they are looking for, where they look for it, and how you can get them to connect with you over your competitors. According to Mobile Marketer, 9 out of 10 consumers buy products and services from companies they follow on social media and 75% of people spend with a brand they follow on social media (an increase of 12% over 2019). Eighty percent of Internet users, or