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By Lyn Wineman I want to start by sharing a quote that I heard this week. And honestly, it was a brilliant quote. It came from Ian MacDougall, founder of Corporate LifeCycles Associates, in a presentation to my Vistage cohort. And Ian said, “Don’t tell me you love me, bring me flowers.” Let me say that again. Don’t tell me you love me, bring me flowers. Now, some of you might think that I am launching into relationship or marriage advice, and I am not. But it is interesting how much marriage and dating actually parallel marketing, because we’re wooing and forming relationships with our audiences. So, here’s the interpretation for marketers. Don’t just tell me your mission, show me. Give me a sign that you mean what you say. So in business, how do we do that? Because now more than ever, businesses of all shapes and sizes are focusing on corporate social responsibility; diversity, equity, and inclusion; and sustainability initiatives. And now more than ever, clients, including B2B, con

By Katie Ripa Onboarding new customers is not unlike a ship setting sail. From port to starboard to stern, no matter how you look at it, there’s one goal—to keep everyone on board. It’s not as easy as it looks, but mastering the art of rigging up the perfect onboarding process starts with a great connection. Customer onboarding couldn’t be more important. The process of helping new customers learn how to maximize use of your product or service can have incredible benefits. The more a customer engages, the more connected they’ll be to stay on, utilize more of your products, take advantage of your services, and to upgrade. The more connected they are, the more they’ll fall in love with your brand and the more likely they are to shout its praises to friends and family. On the flipside, there’s no amount of damage control that can rewind the clock of a bad onboarding experience. If your customer feels abandoned or remorseful, lifesavers that you throw may be in vain. Worse case—your cus

By Kelley Peterson   Since we’re lunching together, I thought it would be fun for this to be a napkin presentation. But first here’s a little fact, when I was looking for my presentation napkin, I found this napkin instead. And what’s funny about finding this napkin is that this is from my son’s birthday party. And this week my son is turning 24. So I’m thinking that this is a sign that I really need to do some spring cleaning for sure, who knows what kind of napkins I have in there.   The one that we’re talking about today, on this Marketing Monday, is this one. Whoop, there we go. We’re talking about the four questions every nonprofit brand needs to answer, and those questions are:  Who are you? What do you do? How do you do it? And why should anyone care? That’s what we’re going to talk about today. So why are answering these questions so important to your nonprofit brand? It’s because when you have a strong brand, it boosts recognition and recall, strengthens your relationship

By: Mary Kate Gulick   When you’re in Instagram and you’re searching a hashtag, it brings up the posts that are going to be featured under that hashtag. Do you think that if you have an account with less than 500 followers, that if you target one of those massive hashtags with more than a million users, what are the odds that your post is going to be featured under that hashtag so that it will be discovered by people who are looking under the hashtag? No, of course not. If you have a huge account, it’s going to be featured there. So really, the size of the hashtags that you select to include on your Instagram account are really important to how discoverable you are.   We’re going to talk through a strategy that’s called Rightsizing Your Instagram Hashtags. Now, I have busted out my trusty whiteboard for this so that we could talk about it, and it is hashtag time. I categorize hashtags into small, medium, large, and extra-large. Small is a hashtag, when you look up your hashtag on I

By: Katherine Warren   You probably relied a lot before on in-person events, on working with different community groups, on flyers, workbooks, handouts, to help spread your important messages and work. We can’t do that now, or we can’t do it as much as we could, and we still have a lot of great grant funding that we need to use to the best of our ability.  So, what are some ways to do that? Well, I’m going to share with you five today, and we’re going to start with the no-brainer area, which is online.   We are all online, so much more now than we ever imagined. We were online a lot before, and that has grown tenfold during this time when we’re spending more time at home, finding more things to do online, digitally, spending a lot of time in meetings online. So, how do you reach folks who are online and how does that create awareness and engagement? And the first tip I have for you are digital ads. So, digital ads are those advertisements that you would see pop up on websites, if y