KidGlov

Each winning organization will receive $10,000 in marketing services The Child Saving Institute and the Lincoln Community Playhouse took the top prize(s) in the Agency for Change Challenge. While we were originally planning to award only one top prize, the review panel made the decision to award two finalists with $10,000 in agency services. Learning more about the winning organizations will help explain why. Doubling the Prize Doubles the Impact Lyn Wineman, our founder and president, puts it this way: “The purpose of the Challenge was really to show our appreciation for all the changemakers out there – the individuals and organizations who are committed to improving the lives of others. We need the positive impact that changemakers create now more than ever, and when we had two top contenders that, while different, had equal weight in terms of the criteria we used to evaluate competitors, we knew the right thing to do. We were so inspired by the positive impact each are making tha...

  Today, the advertising job has become so complex that normally, no business firm chooses to handle the function directly. They employ advertising agencies. And the advertising agency has become a major institution in the field of advertising and marketing. The advertiser- advertising agency relationship is a very crucial aspect of advertising management. Only when the advertiser and the advertising agency work in close contact and collaborate with each other can the advertising function can be carried out effectively and successfully. The collaboration cannot be limited to the mechanics of developing the advertisements; it has to pervade the entire task of marketing communications. The firm and the agency must work together in media selection, theme development, message construction and copy development. It is essential that the agency have all the relevant information about the firm, its products and markets, the consumer, the competition and the channels. The agency must become...