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Showing posts from December, 2020

KidGlov Advertising Agency Welcomes Mary Kate Gulick to Executive Team

KidGlov, a boutique advertising agency serving organizations that effect positive change, is pleased to welcome Mary Kate Gulick as vice president and executive creative director. “Mary Kate is a master in relevant, clear, and consistent messaging,” said Lyn Wineman, KidGlov president and chief strategist. “We’re overjoyed to add her expertise to our creative teams at KidGlov.” Gulick comes to KidGlov from TD Ameritrade, where she led brand, creative, digital marketing, and content marketing for the business-to-business side of the enterprise. Her strategic changes in both digital and content marketing earned national awards and pushed the brand to consistently outperform all category competitors. Prior to TD Ameritrade, Gulick led employment branding at another Fortune 500, IBM, where she led global marketing and creative for one of the business divisions. Her agency career spans 12 years of award-winning work as a copywriter, creative director and account planner for financial se...

KidGlov Wins Big at AMA Lincoln Prisms Awards

Put on your virtual party hats, because we’re celebrating, social distancing-style. As an advertising agency who works with some pretty amazing organizations affecting positive change in the world, we were thrilled and honored to receive numerous accolades this year from the American Marketing Association (AMA) Lincoln Prism Awards. The Prism Awards recognize excellent work from marketers throughout Lincoln and the surrounding areas. The organization celebrated KidGlov among other winning marketing groups with a virtual celebration this fall. KidGlov dominated the ceremony’s honorees with 22 recognitions—18 Prism Awards and four Merit Awards. KidGlov’s achievements reached a number of different audiences including children, seniors, families, teens, parents, retailers, farmers, small businesses, childcare providers and community leaders. Partner organizations include Farmers & Merchants Bank, MembersOwn Credit Union, Lincoln Community Foundation, Immanuel Communities, SouthPointe ...

KidGlov Wins Big at AMA Lincoln Prisms Awards

Put on your virtual party hats, because we’re celebrating, social distancing-style. As an advertising agency who works with some pretty amazing organizations affecting positive change in the world, we were thrilled and honored to receive numerous accolades this year from the American Marketing Association (AMA) Lincoln Prism Awards. The Prism Awards recognize excellent work from marketers throughout Lincoln and the surrounding areas. The organization celebrated KidGlov among other winning marketing groups with a virtual celebration this fall. KidGlov dominated the ceremony’s honorees with 22 recognitions—18 Prism Awards and four Merit Awards. KidGlov’s achievements reached a number of different audiences including children, seniors, families, teens, parents, retailers, farmers, small businesses, childcare providers and community leaders. Partner organizations include Farmers & Merchants Bank, MembersOwn Credit Union, Lincoln Community Foundation, Immanuel Communities, SouthPointe ...

KidGlov Hires Alex Mabry as Graphic Designer

KidGlov, a full-service boutique advertising agency, has hired Alex Mabry as graphic designer. In this role, Mabry will collaborate with team members to deliver creative marketing, branding and advertising solutions to a variety of clients. Alex is a passionate and outgoing design professional who is always up for a new challenge. She brings additional experience in design and advertising to the agency. As graphic designer at KidGlov, Alex will make use of her creativity throughout the campaign creation process while also making a positive impact on the community by helping changemakers along the way. “I’m so excited to be joining KidGlov and collaborate with other big-hearted, change-making creatives as their newest designer,” says Alex. “After four years designing in-house for a sports software company, I am excited to continue growing and learning from this talented team. I’ll be working closely with the art directors and creative directors to design for campaigns that make a dif...

Good Branding Makes Good Sense for Banks and Credit Unions

From FDIC insurance to competitive products and interest rates, most financial institutions know the importance of good sense business. However, many banks and credit unions pass over the importance of good branding and aligning their brand promise for new and existing customers. We know all about good branding at KidGlov. For 10 years, we’ve made it our business to help organizations share their message and connect with consumers. More than a clever name and pretty graphics, a brand is a critical component of customer recognition and loyalty. And for financial institutions especially, a good brand can ward off competitive threats, end the cycle of competing over similar products and set the stage for a more positive culture. Banks, Banks, Everywhere Between banks and credit unions, consumers have literally thousands of choices. And with a new focus on digital services, consumers no longer have to “shop local.” So, how do you stand out in the crowd? Good branding can be the answer, ...