KidGlov

By Kelley Peterson    With fundraising for the new year in full swing and our stress levels on the rise, let’s talk about how to efficiently and consistently get important messages out to donors by making your web, email and social a classic combo for your nonprofit.    Your Website Are you familiar with the expression, “Bread and butter”? It’s used to describe the essential, sustaining element of something. This idiom alludes to a basic food, in this case, it’s bread… But from a marketing communication standpoint, your website gives your brand the nourishment it needs to survive.   Your website is the first place donors go to qualify, or disqualify you as a place they’d like to give money to. Plus, online giving has been steadily growing over the last few years, and it’s booming during the pandemic.    Your Email So, if your website is your bread, then email has to be your “butter”… your peanut butter!   Benefits like cost savings to ...

By Mary Kate Gulick  Today, we’re going to talk about something that has been weighing heavily on the minds of marketers…particularly marketers for nonprofits and small businesses who rely heavily on Facebook and Instagram ads to personalize their promotions.   The iOS 14 update and what it means for your Facebook and Instagram ads.   (Insert scary “dun, dun, DUUUUUN” music).   Let’s all take a breath. This update is inconvenient, for sure. But it is not going to destroy Facebook ads. Are there some things that we need to think through? Yes. Are there some workarounds that we’re going to need to get comfy with? Also yes. So this blog post will talk about those things, but first let’s talk about what this update is all about.   What is the iOS 14 update and why will it impact your Facebook ads? Apple announced a few months ago that the iOS 14 update would have consumer privacy safeguards in it. Namely, it’s going to affect the way that Facebook is ab...

Cheers and welcome to our new changemaker, Jazmyn Brown ! Jazmyn brings her incredible talent to the KidGlov copywriting team, where her skills will be lent to many of our brands looking to make real change in the world. “We’re thrilled to have Jazmyn on board. Her knowledge of content marketing, social media, and how digital users want to access content is already paying dividends for our clients,” said Mary Kate Gulick, KidGlov vice president and executive creative director. Jazmyn is a first-generation college graduate from the University of Nebraska-Lincoln with a major in advertising and publications and a double minor in global studies and human rights. She’s previously worked at Railmen Performing Arts, Lincoln Parks Foundation, Social Assurance, BCom Solutions, and Flywheel, where she focused on copywriting and content marketing. The KidGlov copywriting team is core to developing big ideas and executing them for multiple clients, across multiple media. Our highly experience...

By Lisa Bowen  One of the benefits of working with an agency is getting to work with lots of different clients and multiple industries. So, really, no two days are alike, and that’s what I love about working at KidGlov. But before I came here, I focused all of my energy on one industry…healthcare. I spent 16 years in healthcare, including marketing, communications, and PR. The beauty of it all is that I now get to use all of the knowledge from that long 16 years of experience to help all of our healthcare clients. So today, I want to talk about one question that’s on the minds of every healthcare marketing director out there: How can I get more patients through my door for less? Figuring out your Cost Per Lead One of the numbers I like to look at when trying to achieve this goal is the cost per lead. You’ll want to view your CPL based on each tactic, as well as an entire campaign. Here’s how to tackle CPL. Take a look at the total cost of the particular piece What was your...

For our KidGlov changemakers, we lov an opportunity to collaborate for positive change. So when the Nebraska Department of Health and Human Services (NDHHS) approached us to lend a hand in helping spread the word on COVID-19 vaccinations, we couldn’t wait to pull on our protective masks, wash our hands, and get to work. But can marketing make an impact on a global pandemic? When it’s heart-driven, we say YES! Community well-being marketing takes more than a few catchy headlines. To support NDHHS’s efforts of helping the community get excited about the COVID-19 virus vaccine, we knew we had to add in a whole lot of heart. Led by healthcare marketing veteran and KidGlov vice president and managing director Lisa Bowen , we quickly connected vaccinations to all the opportunities Nebraskans could have once the pandemic was over—like safely supporting local restaurants, connecting with extended families again and protecting our most vulnerable neighbors. And with that, the Finish Stron...

By Katherine Warren   As a grant-funded agency, your to-do list includes how you report on the success of your education and outreach to your grantors. Today, we’re going to focus on how you report on the demographics you need to reach through your grant using Google Analytics. Using the reporting on Google Analytics, how do you show your grantor that you’re hitting those target people who you’re looking to educate? We can get all that information through Google Analytics, whether that’s age, gender, ethnicity, language spoken, or location.   Today we will dive in, with the caveat that this is base level Google Analytics reporting. There are people who go to classes and get certified in this. There are all types of details you can get through Google Analytics, but to get that base level reporting for your grant tour, it’s not hard.   Age and gender First, let’s talk about age and gender. These are two key pieces to a lot of grant reporting. What ages are you trying...