KidGlov

By Katie Ripa , Vice President : Account Director For banks and credit unions, reaching customers isn’t always so easy. Financial marketing is challenging because audiences are so diverse. From teenagers looking to open their first bank account to newlyweds looking for a loan for their first home to farmers managing million dollar businesses, the needs are diverse and the customers even more so.  We all know great customer experiences are an important aspect of good marketing, but how do you create exceptional experiences that reach such a diverse group of people? Luckily, this year’s financial marketing trends are answering that question and so much more.    1. Master Speed and Simplicity Price and product are no longer the most important selling features of banks and credit unions. In today’s climate, speed and simplicity are keys to customer experience. Invest in ways that make it easy for customers to work with you. Intuitive websites, apps and on-demand, real-...

Our mission is helping changemaking organizations get their messages heard, but that couldn’t be possible without the incredible changemakers here in our own office. Lexie Volk is one of these dedicated team members and congratulations are in order as we celebrate her promotion to account manager. In her new position, Lexie will take a lead role in managing key accounts for our brand agency. In addition to making sure projects are on-time and up to the KidGlov standard, Lexie will lend a hand in leading our social media advertising projects. “Lexie is KidGlov through and through. I’ve so enjoyed seeing her talents grow and progress since she started with us. Our clients are in great hands as she shines in her new role,” said Katherine Warren , KidGlov chief operating officer. Lexie joined the KidGlov advertising agency team in 2019 and her fearless persistence has helped the group build collaborative relationships with clients large and small. She is a University of Nebraska-Lincoln...

By Lyn Wineman Pop quiz time! What’s the most important audience to focus on in successfully marrying your brand with your purpose? No, it’s not your donors, top clients, your board or your stakeholders. If you really want to be successful at integrating your purpose into marketing, branding and culture, your employee base is one audience to keep at the forefront. Because if your employees don’t eat, sleep and breathe your purpose, much less, if they don’t even know your purpose, getting external audiences to buy-in is going to be an uphill challenge. Done right, your employee base can turn into an army of advocates for your brand and purpose. Who doesn’t want an army of advocates?! But armys weren’t built overnight. Luckily, we have a few tips to convert your team into purpose-driven spokespersons.   Engage What better way to incite engagement than by getting everyone in on the ground floor? Gather everyone into the conference room (if you’re a small company) or into a bigg...

By Lyn Wineman As a small business owner, my bottom line is critically important. It ensures the business I’ve owned and operated for 11 years in Lincoln and Omaha can thrive and my obligations to my family, 19 employees, clients and community can be met. When something threatens my bottom line, I identify the problem and take action, which is exactly what we need to do in Nebraska right now. The Equality Act, passed by the House and awaiting a vote from the Senate, will either position our state, and our nation, in a place of strength or leave us in the rearview mirror. The legislation simply protects LGBTQ people from discrimination, without diminishing anyone else’s rights, and at the same time sets Nebraska up for economic success. The time has come for Nebraska business leaders to step forward and use their powerful voices and influence to call on our elected leaders in Washington to do what is right for our LGBTQ family members and friends, and at the same time, do what is goo...

By Kelley Peterson  Let’s talk about making more room for more storytelling, but first let me answer the question you may be asking, “Why do I want to do that?” Well, it’s because sometimes in spite of our best communication efforts, all donors see is…  Blah Blah Blah We’re not letting your donors see the forest for the trees. I’m not saying to do away with your remarkable impact numbers or your program listing. What I’m saying is streamline them and then add more emotional meat to those bones.   Facts Are Not Enough People don’t connect with or remember bullet points. Talking points are only sticky when served up through stories and messaging that answer these key questions about your nonprofit organization.  Who are you? What do you do? How do you do it? And why should anyone care? Dan Hill, the author of Emotionomics: Leveraging Emotions for Business Success says, “If you want to be successful at fundraising the more you make people think, the...