KidGlov

By Katherine Warren   Can you believe that the end of September is right around the corner? We know our friends in the community well-being sector can! That’s because every September as their fiscal year draws to a close, some community health organizations may be faced with an important dilemma: what to do with leftover grant funding. In the era of COVID when many organizations are struggling to get their services across to those in need, an engaging approach is more relevant than ever. While we’ve covered some basic education and awareness tactics before , this blog is all about video. Ready to take action? Here are some of our top video marketing tips to get you camera-ready.   Why Video? With apps like TikTok skyrocketing in popularity, you don’t need to be a marketing expert to see that video is reaching younger audience members more than any other channel. Video is so popular that Instagram recently announced it’s shifting its focus from serving as a photo shar...

By Kelley Peterson    You have only 20 seconds to catch a reader’s attention before your nonprofit fundraising direct mail piece goes in the trash. Here are a few tips to make a big impression right out of the mailbox.    The line “You had me at ‘Hello.’” is an unforgettable one from the 1996 film  Jerry Maguire . And it’s also a phrase that nonprofit fundraisers dream about.    In an ideal world donors would be thinking “I was yours at the moment…I got your direct mail.” Or even better, “You had my heart at the moment…I got your direct mail.”   Okay, that’s a bit of a stretch, but at the very least we as fundraisers want to captivate donors enough to get them to open our direct mail and engage in the message of our mission.     Let’s dive...

How do you connect the best changemaking organizations to new audiences, clients, prospects, supporters, donors and more? It’s our award-winning combination of inspiring messaging and captivating design and it begins with our copywriters. Good words are at the heart of all we do, and we’re pleased as punch to welcome a new copywriter to our team, Dan Downs. “We are thrilled to have Dan join us. He brings a love for words and broad copywriting experience,” said Kelley Peterson , KidGlov vice president and nonprofit creative director. “Dan is already quickly becoming a great asset to our growing team.” As a creative professional, Dan has extensive experience in marketing and advertising. He has managed social media presences, crafted thought provoking videos, created SEO-rich product copy for e-commerce and more. He is a graduate of the University of Nebraska-Omaha, where he developed a love for audio and editing through his award-winning radio broadcasts. Our marketing and advertisin...

By Lisa Bowen  In today’s world, it’s easier than ever to Google something when we have a question – especially when it comes to our health. While access to information is usually a good thing, it also presents a challenge to healthcare marketers. How do you make your website stand out amongst the hundreds, if not thousands, of other search results? How do you provide patients with the information they need to take the next step and make an appointment? Thankfully, there’s an easy answer: search engine optimization (SEO). With 53.3% of all web traffic coming from organic search , implementing an SEO strategy is a must for any marketer looking to drive site traffic. If your Google search ranking isn’t where you want it to be, have no fear. We have a few tips that will provide a true prescription for success. Competitive Search Review The first step to building a robust SEO strategy is to look at a competitive analysis. Competitive analysis can help identify areas your website su...