KidGlov

By Lyn Wineman    As a purpose-driven business leader, you probably get asked to sponsor a lot of events. With any marketing strategy it’s important to decide where to invest your time and resources for the best return for your brand. A marketing sponsorship is a unique way to help drive brand awareness and leads for any size or type of business. Usually, it involves financially supporting trade shows, charity causes, sporting events or conferences to increase competitive advantage and reach certain business goals. Sound like something that’s up your alley? Get started with seven ideas to help you make the most of that investment. We’re using the letters in the word sponsor to help us remember: S-P-O-N-S-O-R.  S , select events and organizations that aligned with your goals.  P , plan ahead for the outcomes that you want to achieve and how you will measure.  O , optimize for your brand.  N , navigate an experience.  S , share your story....

By Katherine Warren    Target Personas 101 For organizations affecting positive change in the public sphere, especially those in behavioral and public health (we call them  community health organizations ), grants are vital to success. Partnering with marketing professionals who know the tips, tricks, and tools to successfully marketing your services is always a worthy use of grant dollars. And, at the same time, it’s also important to be mindful of every grant dollar you have. You already know the significance of working with an agency that can amplify your work and words with the utmost care and attention . Now let’s dive into how to practice money mindfulness with your grant dollars.   Be Thoughtful The first step to being mindful about your marketing budget is to stay thoughtful about what projects you send your marketing agency’s way. Even if it doesn’t seem like you have a lot of marketing projects, consider that for every program you offer there’s a pi...

Here at KidGlov, we’re excited to continue growing our reach in helping changemaking organizations get their messages heard. Growing work requires a growing team to keep all the details on track and moving forward. Enter,  Steven Mah , our newest account specialist, helping support the day-to-day workflow and details of our advertising agency’s clients.    “Collaborator, communicator and connector, Steven is already helping our team and clients reach maximum results,” said  Katie Ripa , KidGlov’s vice president account director. “Making the world a better place is the heart of who we are. Steven exudes that by bringing pizzaz to the work we do, making sure clients are well cared for and projects are buttoned up for success.”   Steven is a University of Nebraska-Lincoln grad, receiving a degree in journalism, advertising and public relations. He gained marketing and copywriting experience at a variety of brands including...

Snaps for Jessie! Congratulations are in order for our own Jessie Gibbens who has been promoted to operations manager. In her new role, Jessie will focus even more diligently on managing the KidGlov workflow, refining project management processes, assisting with human resources and culture, and managing office initiatives. With a growing team of advertising professionals serving clients across the nation out of Lincoln and Omaha, Jessie is ready for action! “This promotion is very well deserved,” said Katherine Warren , Kidglov chief operating officer. “‘What would we do without Jessie?!?’ is a frequent question around our office. Jessie’s work is key to us maintaining our core culture values and giving our team the time and space to do the work they love.” Jessie has been part of the KidGlov advertising agency since 2019 where she immediately lent her organization skills and attention to detail to the group’s growing project workflow. Originally from Nebraska, Jessie landed in Los ...

The key word in direct mail is “direct”. According to Merriam-Webster, the definition of direct mail is papers containing advertisements that are mailed directly to people’s homes. According to the US Postal Service, 98% of people check their mail daily and Americans spend upwards of 30 minutes with their mail on a single occasion. Many people, like me, love direct mail is because we can touch it, it comes to our homes, and it cuts through the digital noise that many of us experience while at work. Some even say that being able to touch and feel direct mail incites more human emotions than digital platforms do. It’s simple really. Anything you can do to make your direct mail feel like it was sent by a human vs. a robot, the better. Here are three ways you can give your fundraising appeals a friendly, human touch. 1) Humanize Your Direct Mail Through Personalization Using variable data printing is a great way to address donors and potential donors by name instead of the form letter...

By Katie Ripa    As a marketer, you already know reaching the right people can pose a challenge, and for banks and credit unions due to the diversity of customers they serve, identifying the ideal customer can be a game changer. It’s amazing to think that in a financial organization one customer could be a teenager depositing their babysitting money into a savings account, while another is taking out a mortgage for the home of their dreams. If you’ve read our blog on the importance of a well-defined marketing plan , you know that marketing, when done right, works well for financial organizations. It all starts with a plan that’s focused on clear objectives, like making your brand stand out – and perhaps most importantly, connecting with customers. Now that you’ve developed your marketing plan, it’s time to tailor those efforts to specific people with target personas. Let’s break down the who, what, when, where, and why, to gain a better understanding of what a target perso...

By Lyn Wineman    At KidGlov, we’re lucky to work with a number of purpose-driven businesses. For these partners, content marketing continues to serve as an effective way for these businesses to set themselves apart from others in the industry. It’s also a great way to demonstrate purpose and to help those who appreciate your purpose find you. In today’s lesson on content marketing 101, we’ll start by talking about some basic definitions and end with information about a sandwich and a goldmine. No, really –– we’re serious. Keep reading to see what we mean.   What is Content Marketing? Content marketing is the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire clearly defined audiences. Usually, this is with the objective of driving a profitable customer action.    Valuable When we talk about content marketing being valuable, it means that we’re providing information that the user a...