KidGlov

By Katie Ripa   When you think of a financial institution, engaging social media content may not be the first thing that comes to mind, but trust me when I say it’s truly important. Gone are the days of just posting your current offers on Facebook. Today consumers want more information they can learn from, enjoy and connect with you on.  Over the next couple of weeks, I will go into detail about different social media practices and how you can leverage them to make all the difference at your financial institution.   Today, we will review the top 5 ways to: Build Trust and Share Value. Sticking Around Mixing Up the Visuals Sharing Data Listening Building Connections   Sticking Around: According to data from the Pew Research Center , roughly seven-in-ten Americans say they use some kind of social media – with YouTube and Facebook taking the crown for most popular platforms, making up 81% and 69% respectively. The equation no longer involves dri...

By Katherine Warrren The community health sector works with tough subjects that touch lives every day, like substance abuse and mental health. We already know that creating an emotional appeal is key to getting your target audience to act . Whether you need people to sign up for training or want employees to feel like their work makes a difference or whether you simply need people to get help, creating an emotional appeal is a critical way to get the audience to move. Last time we talked about how internalizing messages sometimes helps us understand the impact of an emotional appeal on our audiences. In this edition, we’re going to talk about how to create an emotional appeal using a story arc. You probably got introduced to the story arc way back in English class as a kid. Story arcs help frame an emotional appeal in a way that gives people information with a timeline that encourages them to act. Most of the time an emotional appeal is going to come in the form of a testimonial from...

By Lyn Wineman   Creativity is the secret sauce to amplifying a message, engaging an audience, and spurring them to action in marketing, advertising, and branding.    Studies show that overt persuasion often fails to change behavior . Instinctually, humans feel like if we tell someone what to do, they should do it. But, if we can attract and engage attention through creativity, there’s a high probability that the information will not only be remembered, but it will also be shared, which extends the reach of the work even further.    The KidGlov creative team recently met to have a salon of sorts. Together, we talked about what it takes to come up with breakthrough ideas. Today, we’re sharing five of their expert tips with you and your purpose-driven business.   Define the Challenge What do you want to solve with your marketing? Think about the who, what, why, where, and how. More specifically, who is that audience? Define it as closely as possible....