KidGlov

By Lisa Bowen I’m Lisa Bowen, vice president, managing director at KidGlov. We’re a full-service advertising agency, and we love working with organizations that are changemakers and are making a positive impact on the world. Today I’m going to talk about – not an organization – but an industry that really does make positive change and is super critical to us right now. And that is healthcare. Specifically, I’m going to discuss five things that healthcare marketers need to know about their patients to effectively map their journey, and in turn, create an effective marketing strategy. The Patient Journey: Why It’s Important As we know, healthcare marketing is extremely complex, and getting more challenging by the day with all the new options out there for patients. The key to long-term success is to keep your current patients engaged, and make sure your funnel is filled along the way with new, prospective patients that you can nurture. To do this successfully, you need to deliver th...

By Katherine Warren  As we head into the holidays, it’s a great time to think about gratitude in internal marketing. Internal marketing is extremely important to the success of your organization, whether you’re in the field of community health or not. It’s about making sure you’re taking care of the most important resource at your organization: your team. Here are a few ways you can use internal marketing to show your gratitude and appreciation of them.  Ask…then ask again It’s one thing to appreciate your team, but it’s another to ask them how they’d like to feel valued and recognized. The best way to find out what your team finds meaningful when it comes to appreciation is to ask them. A simple survey will help you understand how they feel appreciated and valued, and which gestures they appreciate the most. At KidGlov, we regularly send out something called a pulse survey, which helps us gauge how the team is feeling, by asking questions like: How happy are you at KidG...

By Katie Ripa As you approach a new year, it’s time to evaluate your marketing plan. This is your opportunity to set yourself up for success in 2022, look at your goals for the upcoming year, and align your strategies to them. If you have ever felt like your strategies and tactics are missing the mark and your ROI needle is not moving in the right direction, that could be a curse of poor planning or “winging it” versus planning. Imagine there is glue that is connecting all your marketing and business strategies together. When the right activities are done at the right time to the right audience through the right channels, it just works. That is the beauty of proper planning. Your marketing plan is a roadmap for you to organize, execute, and track your marketing strategy over a given time. Marketing plans can do so many things, but one of the most important is bringing your ideas to fruition to help you track results. It’s also a great way to stay mindful of your budget and the succes...

By Kelley Peterson End-of-Year giving is a BIG deal for nonprofits. Billions of dollars are raised in a few days. In fact, nearly a third of annual giving happens in the month of December.  The year-end giving period generally starts with Giving Tuesday and lasts all the way to New Year’s Eve. Making your direct mail and email appeals as appealing as possible during this time is a must do! Here’s how you can put more Y.O.U. in your E.O.Y. for greater R.O.I. to boost the results of your nonprofit fundraising year-end appeals.    Let’s start with the Y.O.U…. [Y] = You Using “You” language is key to writing a powerful year-end giving message. Words like “you” and “your” versus “we” and “our” speak directly to the reader.  This tip helps engage donors in your message and mission. Helping to ensure your direct mail letters and emails are friendly and conversational.   [O] = Outcomes Another essential element of your end-of-year giving message is your outco...

After the dust settled at the Lancaster Event Center Fairgrounds (LECF), hosts of the 2021 National High School Finals Rodeo, we were honored to receive an Outstanding Marketing Campaign Award from Nebraska Tourism ! Yee-haw! After being selected by the National High School Rodeo Association (NHSRA) to host the event in Lincoln for the very first time, LECF turned to KidGlov to design a tough-as-nails marketing campaign that would accomplish three goals: Increase rodeo attendance from competitors’ families and fans Capture the attention of rodeo enthusiasts Highlight opportunities for spectators to watch, shop and eat while at the event And accomplish them we did, with a record-breaking turnout at the rodeo resulting in 2,800 event wristbands and 19,066 tickets sold. Amy Dickerson, managing director of LECF, told the Lincoln Journal Star that the success of the event is attributed largely to KidGlov’s marketing campaign, which included national and local television and radio...