KidGlov

By Lisa Bowen , Vice President | Managing Director, KidGlov As you begin your marketing plans for 2022, there’s something you should know: Most healthcare marketing efforts fall well short of their goals. But why? What are so many people doing wrong? Often, it’s more about what they’re not doing. Let’s discuss six important steps that people fail to take in their marketing campaigns. Add these to the mix, and watch your results start to climb. Poor planning We’ve all heard that when you fail to plan, you plan to fail. But surprisingly, this is where most efforts begin to fall short. In a competitive and constantly changing industry like healthcare, you have to do some advance planning to succeed. You need to set goals and objectives that are quantifiable, measurable, and aligned with your business strategy. Clearly define your target markets and audiences, then identify the best tactics and resources to reach them. Finally, create a comprehensive messaging strategy and make sur...

By Katie Ripa As we kick off another year full of fresh marketing strategies, with healthy budgets and optimism for a prosperous new year, we should also take a minute to evaluate what worked last year and see where we can pivot and adjust for an even more successful year ahead.  But how do we account for the unexpected? How do we plan for something that we didn’t see coming, and how do we let it not affect our customer experience? In the financial world, the unexpected often takes the form of fraud. When fraud hits, we need to be ready by having systems in place and employees that are trained to handle these issues with grace and care. Let’s discuss four ways marketing can balance the customer experience while also protecting customers from fraud. Practice Clear Customer Communication Fraud prevention is key for any financial institution, but it’s easy to go overboard on restrictions, by being too demanding. Ultimately, that can overwhelm your clientele, resulting in a ter...