KidGlov

By Katherine Warren As a public health employee, you have a lot of important messages to share. Unfortunately, the world is a bit fatigued right now. We absorb so much information, day in and day out, that we’re all exhausted from listening. Getting people to pay attention to even one more bit of news is getting harder. So, what’s a communicator to do? I’m going to share three strategies that will help you stand out – Positive Messaging, Authentic Audience Inclusion, and Counter-Marketing. These approaches are very different from each other, so you’ll have a new set of options for whatever challenge you face.  1. Positive Messaging   Positive Messaging is a “we get it, we’re with you” approach. So often in public health, we’re talking about things that people shouldn’t be doing. It’s easy to seem like you’re finger-wagging, plus there’s an old saying that you can’t “should” your audience. At KidGlov, we believe that if you want someone to listen and get on board with you, ...

By Lyn Wineman How your company can mitigate bias, while ensuring diversity and inclusion are the cornerstone of every campaign The horrific deaths of George Floyd and Ahmaud Arbery in 2020, and the subsequent protests and calls for racial justice were coined America’s Overdue Awakening by Time Magazine. These events caused many of us to discuss issues of diversity, equity, and inclusion (DE&I) in greater depth than ever before. And if we’re being honest, the marketing industry has historically failed to develop campaigns that are diverse and inclusive. Many communities feel unseen and unheard in modern-day advertising. Research indicates that 68% of America’s leading CMOs say that DE&I is a priority , but yet four in 10 American adults report they do not feel represented by the people they see depicted in ads. Clearly, there’s room for improvement. Mental Shortcuts: The Thinking Behind Unconscious Bias The culprit behind this shortcoming is unconscious bias; it’s ...