KidGlov

Before launching any marketing campaign, it’s important to know your target audiences. Specifically, in healthcare, you should learn as much as possible about your current patients to help you attract new ones. Knowing your target audience helps you attract the right patients – the ones that are a good fit for your practice or your hospital. And while this is extra work, it will save you time, money, and improve your results in the long run. Sounds easy enough, right? But even if you think you know your target patients, there are some simple, important steps you can take to solidify those audiences. These steps will develop into audience personas, which have been used in consumer-driven industries for years to create more personalized experiences for consumers. But they’re just as important in healthcare. How to Create an Audience Persona To begin, you’ll first want to make some broad generalizations about the types of patients you currently see. In healthcare, we often target wom...

How can you use earned media in the financial world, utilize it to elevate your brand and reach your marketing goals? In this article, I’ll share how you get earned media and how you can use it, how it can help differentiate you from the competition, how it’s part of your customer experience, and a few earned media approaches. What is Earned Media? Earned media is defined as any press that a business receives through public relations efforts, including press releases, media alerts, any hits that you get on events, products or services, as well as any alerts from community involvement. The key here is creating newsworthy content.  How to Get Earned Media To get earned media, your brand needs a face and a voice. Identify thought leaders, spokespeople, or subject matter advocates that can discuss and highlight your key financial topics. Build that messaging into your marketing communication strategy and it can supplement all other marketing strategies too.  How to Use Earned...

From making a social impact, to using our business as a force for good – our status as Nebraska’s fifth Certified B Corporation has provided more than just a seal of approval – it’s made our commitment to changing the world more tangible.     Going through the rigorous B Corp process definitely helped further solidify our company culture. It also made clear the need for two special committees: one devoted to diversity, equity and inclusion and the other centered on our responsibility to our community and planet. Thus, the official KidGlov DE&I and Sustainability Committees were born.   While we can’t wait to tell you more about our DE&I efforts, in honor of Earth Day, we’re going to focus on the latter. Let’s walk through the “how” and “why” of our Sustainability Committee.   Sustainability Is More Than “Being Green”   When most of us hear the word “sustainability” we think curbing pollution or saving the rapidly depleting O-zone layer. In the 90s,...

By Lyn Wineman | President and Chief Strategist Not so long ago, marketers didn’t give much thought to creating original content for their audiences.  Today, customers expect their favorite brands to share engaging, high-quality content on a consistent basis. If you want to satisfy those expectations, you’re going to need a content marketing strategy.  Just to make sure we’re all on the same page, let’s start by defining our subject: Content marketing is creating and distributing your own valuable, relevant, and consistent content to attract and acquire a defined audience, with the objective of driving profitable customer interactions. This could be anything from blogs and short videos to infographics, podcasts, white papers, and more. The value and relevance of your content is defined by what interests your audience, rather than your own objectives. Consistency implies a constant tone and voice, delivered with routine frequency so that your readers begin to look forward ...

By Lyn Wineman Not so long ago, marketers didn’t give much thought to creating original content for their audiences. Today, customers expect their favorite brands to share engaging, high-quality content on a consistent basis. If you want to satisfy those expectations, you’re going to need a content marketing strategy. Just to make sure we’re all on the same page, let’s start by defining our subject: Content marketing is creating and distributing your own valuable, relevant, and consistent content to attract and acquire a defined audience, with the objective of driving profitable customer interactions. This could be anything from blogs and short videos to infographics, podcasts, white papers, and more. The value and relevance of your content is defined by what interests your audience, rather than your own objectives. Consistency implies a constant tone and voice, delivered with routine frequency so that your readers begin to look forward to your next message. Content marketing is imp...