KidGlov

Socially responsible marketers know that incorporating diversity, equity, and inclusion into our messaging is the right thing to do. But how important is DE&I as a business strategy? According to a recent leadership document from Forbes, American enterprise must adopt DE&I as a strategy for growth if we are to compete in the 21st century. Businesses like Facebook as well as major universities, trade organizations, and social advocacy groups are uncovering more statistical proof to quantify the significance of diverse, inclusive messaging on our commerce as well as our culture. Here are nine recent examples that illustrate the point:  1. A Facebook Advertising study says that 71% of people around the world expect brands to promote diversity and inclusion in their online advertising. Consumers are demanding to see themselves better represented in advertising. They also want to see the diversity of their communities reflected more accurately across many dimensions including r...

“When you learn something from people, or from a culture, you accept it as a gift, and it is your lifelong commitment to preserve it and build on it.” -Yo-Yo Ma May, by an act of Congress, has been designated Asian American and Pacific Islander (AAPI) Heritage Month. Similar to Black History Month , this is a time to celebrate the contributions to government, politics, sports, recreation, literature, art, activism, law, science, and medicine by the AAPI community. Since January 2020 when the first COVID-19 outbreak began, a good portion of the AAPI community has suffered from physical and verbal abuse. Now, more than ever, people are supporting the AAPI community and their many contributions to American culture, society, and advancement. What AAPI Month Means to Me Different people celebrate their heritage in unique ways. As a person who’s a quarter Filipino and a third-generation immigrant, it’s the perfect opportunity to learn more about my heritage. As a kid, I ate things like l...

Content marketing is the new buzzword, but what is it exactly? It’s the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. If you’re new to content marketing, I recommend checking out our Content Marketing for Purpose-Driven Businesses article first.    These are the best content marketing practices in 2022.   Create client personas first   The foundation of a successful content marketing strategy is in deeply understanding each audience and doing some audience segmentation with client personas. You need to develop empathy for your audience on a very personal level and your personas or ideal client avatars will help you do that.     This should include individualizing your personas with a name, outlining their business background, thinking about a day in their life, considering what their desc...

We hear it all the time – “I need more customers, I need to reach more donors, I need more contacts,” and the solution to that problem is content marketing. That’s why we created a free video resource called “Buttoning Up Your Content Marketing Strategy” that offers actionable advice for organizations to create their content marketing strategy.    “Content marketing is important because it answers your audience’s questions and helps you build trust, develop relationships, improve conversions, and generate leads.” says Lyn Wineman, KidGlov President and Chief Strategist. “In today’s age, customers expect high-quality, consistent content from their favorite brands.”   After watching this video, you’ll walk away knowing:    The power and importance of the content marketing process    How to create client personas to focus on specific audiences   The best content marketing strategy that works for all industries   The best ways to use searc...

Many teams set out to share a message with the world, but not many set out to ignite a movement. A message is typically one-way communication to an intended audience while a movement engages a larger group of people and is driven by purpose, passion, and a desire to change the world.   Here are the eight steps to turning your message into a movement:    Define your purpose   Craft a purpose story   Rally the troops   Integrate purpose with marketing   Enable engagement   Determine when to use your voice   Rinse and repeat   Lean into your brand   Define your purpose   Simon Sinek once said, “People don’t buy what you do — they buy why you do it.” To understand your purpose, you need to craft a purpose statement. A purpose statement defines the reason your organization exists and illustrates how you positively impact those you serve.    It’s different from mission and vision statements in these ways:...

As creatives, we need routine; those practices that instill a sense of structure and rhythm, and give you the space to create. But too much routine can turn into a grind. Here’s how to bust the boredom, with some simple ways to get inspired and shift your mindset. Change your view Do you remember those toys where you could pop in a round disc and it had different pictures printed on translucent film? Well, back in the day, this could take folks to places they’d never been. They were called stereoscopes or viewfinders, and they emerged during the Victorian era, when travel wasn’t as accessible and photography had just emerged. These devices gave people the opportunity to experience new things, simply by changing their view. So how can you change your viewfinder disc in simple, easy ways? 1. Take a different way home.  For example, if you’re driving to and from an office, or you’re driving your kids to school the same way every day, every week, that can get monotonous pretty qui...