KidGlov

Happy Summer! This blog article is inspired by the famous patriotic popsicle…the Bomb Pop !  It’s a frozen confection that is shaped like a rocket and is tri colored. Each color has a different flavor, with the original flavors being cherry, lime, and blue raspberry. Though some of you may think the flavors are grenadine, Bacardi razz rum, Blue Curaçao liqueur and lemonade. Either way it sure is a refreshing treat! Let’s start with a little branding trivia about this sugary goodness on-a-stick… The first popsicle was invented by an 11-year-old boy named Frank in 1905. He accidentally left soda pop flavoring out to freeze; thus, the name popsicle (‘pop’ + ‘icicle’) was born. Fast forward about 50 years when the Bomb Pop was invented by Merritt Foods in Kansas City, Missouri. Now this wouldn’t be a good marketing story if it didn’t include some brand rivalry. In fact, there’s been a decades-long battle between makers of this patriotic popsicle. You may have even mistaken ...

It’s that time again – time to think about writing your strategic marketing plans. You might be thinking, “Wait, it’s the middle of the year. Why are we talking about strategic planning now?” Well, I want to share an idea with you that we use often here at KidGlov.  KidGlov is a boutique advertising agency that specializes in social impact marketing for changemakers – or, as we like to say, “We’re the people who are helping the people changing the world.” I work with a lot of public and behavioral health organizations. In addition to continuous efforts to position and share their mission-based messaging, we often focus on a specific initiative, program, or special event. One of my favorite techniques for this kind of project is the Micro Marketing Plan .  Micro Marketing Plans combine the strategic view of a comprehensive annual marketing plan with the tactical focus of a single campaign. It’s an especially effective way to make the smartest use of what are often grant-fund...

“It is not our differences that divide us. It is our inability to recognize, accept, and celebrate those differences.” -Audre Lorde     Pride Month provides LGBTQIA+ persons the opportunity to visibly declare that they are proud of their identity and truest selves. It’s a time to remember and celebrate the contributions of queer individuals and the platform to proclaim that they will not be silent until they have achieved full freedom and equality in society.    Two members of the KidGlov team are part of the LGBTQIA+ community and wanted to share their unique experiences and perspectives on Pride Month and how companies and individuals can be better allies.      “ For me, Pride Month is really a time to reflect upon and celebrate the people who fought for the rights that we enjoy today. It is really because of their fight that I was able to marry the woman that I love and that I’m able to live openly at home and in the workplace and do so...