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Showing posts from July, 2022

Using Design for the Greater Good: 3 Ways Creatives Can Become Agents of Change

At KidGlov, over half our clients are nonprofits. For them, their number one priority is delivering powerful, effective messaging that impacts, educates and moves the community. To do this, they often collaborate with individuals – creatives just like you – to make their message even stronger. When social movements happen that impact their work, you might find yourself called to help an organization or group amplify their message and lend your skills to their cause. We call this designing for good.  Sometimes knowing how to begin can be overwhelming, because there are oftentimes more questions than answers. What does it mean to design for good, and to be an agent of change? And how can you make an impact? Here are three easy ways to help move you into action.  1. Be the Supporter You don’t need to start at ground zero to make an impact. Find an organization who has already taken up a cause you believe in, and join them. In an existing organization, the group, infrastructur...

Celebrating 100 Episodes of Podcast Inspiration

One hundred changemakers and countless moments of inspiration—we couldn’t be more excited to celebrate our 100th episode of the Agency for Change Podcast! Agency for Change started in 2020 with an idea to virtually celebrate KidGlov’s 10th anniversary by sharing the incredible stories of changemakers who inspire the work we do. After 100 episodes, we had no idea the incredible impact this mighty show would have. This spring, we recorded our 100th episode with the podcast hosts who started it all—our own  Lyn Wineman , KidGlov president and chief strategist and Kelley Peterson , KidGlov vice president nonprofit creative director. “As marketers, we have the ability to change the world by using our voice for something good,” said Lyn. “This is what I love about the podcast. I love talking with people who are passionately doing something to make a difference. It demonstrates the best of humanity.” The Agency for Change podcast’s first guest was Jen Landis , founder of Pincurl Girls...

KidGlov Wins Big at 2021 PRSA Nebraska Paper Anvil Awards

Congrats, team! KidGlov was thrilled and proud to be recognized at the 2021 Paper Anvil Awards last year by the PRSA Nebraska chapter. We received 16 excellence and one merit award at the annual ceremony that recognizes programs and projects demonstrating excellence in the public relations profession. “PRSA Nebraska is an incredible organization to be part of and we’re honored to be recognized at the 2021 Paper Anvil Awards,” said Lyn Wineman , KidGlov president and chief strategist. “From promoting national high school rodeo finals to better educating young people on financial literacy, we lead with heart to connect audiences with brands.” PRSA Nebraska is one of more than 100 PRSA chapters nationwide and serves to advance the industry, improve community support, and elevate members throughout the state. Members are connected with local public relations professionals and have opportunities for career growth, dynamic networking and innovative monthly programming. The annual Paper...

Elevate Your Marketing with Seasonal Campaigns

As summer is officially here, we are reminded of seasonal transitions and all the energy and excitement that those seasons can bring. Seasonal marketing and campaigns in the financial world can help your business reach new audiences, increase customer interaction, and give you an excuse to promote your products and services, all under the umbrella of a theme. All of these will elevate your brand and help you reach your marketing and business goals. Let’s dive in. What is Seasonal Marketing? Seasonal marketing is any promotion that is created around a holiday or a season. These types of campaigns leverage the high traffic that certain times of the year create. However, seasonal marketing doesn’t have to just include the main holidays, so to Santa and the Easter Bunny — step aside, you get a lot of attention already.  To really make a splash, we must think outside the box and utilize national holidays that are not quite as well known or popular, like National Ice Cream Day or Talk...