KidGlov

If you’re a healthcare organization, you know it can be challenging to fill your marketing funnel with prospective new patients, while keeping current ones engaged. But with the day-to-day work of keeping your practice running, that can be easier said than done.   “That’s why we created a free resource for healthcare marketers on creating an effective content marketing strategy,” says Lisa Bowen , KidGlov vice president managing director. “Using the tools in this guide, hospitals, private practices and medical offices of any size can grow their businesses.” After downloading the guide, healthcare organizations will be able to: Create an effective content marketing strategy for their healthcare organization   Map their patients’ journeys, and better understand their needs Serve their patients the right content at the right time Get Guide While there’s no doubt great content marketing is the key to growing any business, it can be challenging to do alone. That’s why it’...

When times are tough…the tough get going. Yes, I’m talking to you. This has been the nonprofit motto since the beginning of time. So, don’t stop believing. As we seek to recuperate from the fallout of COVID-19, nonprofit work is more vital than ever. And to add to the challenges, this economic upheaval is making the ability to raise funds harder and harder.  But, giving up on your mission is not an option. So, like the song by Journey says, “Hold on to that feelin’.” Here are five things you should NOT stop doing during an economic downturn – to ensure your fundraising efforts keep singing and donations keep coming in.   1. Don’t Stop: Being Grateful Go beyond a simple “thank you” when a donation comes in – use this as an opportunity to spark a long-term relationship.  Plan a cadence of ongoing communications that express not only how grateful you are, but also show the difference the donor’s gift is making in the world. Now is the time to communicate that your m...

Here’s a riddle for you: Until I am measured, I am not known. Yet how you miss me when I have flown. Do you know the answer? I’ll tell you: it’s time – the thing people value above all else, especially when it comes to work. As a former corporate employee, I’ve seen my fair share of attempts at crafting unique company cultures. There have been grand successes and a fair number of slip-ups, from equal parts applause to eye rolls and just about everything in between.  Now, as the Chief Operating Officer at KidGlov, I’m in charge of cultivating our internal culture. As part of that, I head up our human resources and make every effort to take the absolute best care of our team. One way we do that is through a philosophy we like to call “LOV.” Our entire company is built around the idea that time = LOV. It’s the most significant piece of our cultural manifesto. The “LOV” in KidGlov is how we approach everything we do, from work our employees LOV, with people they LOV, to clients ...

Kudos to our amazing Brooke Sankey , who was recently promoted to account manager.  Serving in this role, Brooke will direct the activities of KidGlov accounts, including strategy, relationship building, education, project management, sales and profitability.   “Brooke has proven to be a tremendous asset for our team and clients and I’m excited to see her continue to excel at KidGlov,” said Lisa Bowen , KidGlov vice president managing director.   Brooke joined KidGlov in 2021, bringing with her an appetite for new opportunities and challenges. Her enthusiasm for meeting new people and relationship building is a perfect fit for our collaborative culture. She’s an expert in process and strategy, eager to work with the organizations we serve to find creative and unique solutions to their branding, advertising, marketing projects.   When Brooke is not giving 110% of her talents at work, you can find her exploring Omaha’s coffee shops, restaurants, and breweries with...