KidGlov

Color is such a big part of our sensory toolkit and helps us develop emotionally impactful campaigns. And that’s because there’s an energy and psychology to color, a meaning that drives us, even if we’re not completely conscious of it. Once you understand these meanings, you can harness the power of color to create more effective marketing. Below, I’ll discuss color theory, and then talk about three ways you can use color to amp up your brand.    Color Theory In art class, you probably learned about the color wheel. It’s a graphic demonstration of the spectrum of colors. On this wheel, there are three primary colors: red, yellow, and blue; and three secondary colors: purple, green, and orange. Colors directly opposite each other on the wheel are known as complimentary colors. Placing these colors next to each other makes each one feel more vibrant and intense. From a psychological standpoint, pairing complimentary colors can create a balance between the calm serenity of coo...

Are you a superhero or a villain? Because with great power comes great responsibility. Thanks for that reminder, Spider-Man. As content marketers, we have the power to reach customers organically, deliver a personalized targeted message, and provide audience education, because the fact is customers are increasingly turned off by salesy messages that come across as unauthentic, AKA the villain. Instead of pushing customers to do one thing or another, let’s be the superhero that saves the day and builds trust, solves problems, and increases understanding. Like any good superhero, marketers’ jobs are also to serve and protect. Whether it’s a brand message or a product, sorry, villain, with your sneaky ways, but consumers are onto you. So, Avengers assemble and plug in that bat signal because here are the facts: Content works. Those in the financial world should embrace your inner superhero and throw on your cape, because there is no kryptonite in this plan. In fact, HubSpot reports 70% ...