KidGlov

It’s award season in Nebraska, so you know what that means: the KidGlov team donned our finest business casual duds and headed to the AMA Lincoln Prism Awards Show , a celebration of marketers and public relations professionals from Lincoln and the surrounding areas. Fresh off our wins at AMA Omaha’s Pinnacle Awards, we left with full arms (and hearts!) after earning 15 Prisms and 1 Sterling Award. We’re always thrilled to see the über-talented KidGlov team receive recognition for their hard work and are so grateful to each of our amazing clients who were represented at the awards. Our winning campaigns are a testament to the passion, creativity, and expertise we channel every day. From educating parents about the importance of vaccinating their children against COVID-19 to raising awareness about the dangers of opioid abuse, we’re proud of how deeply KidGlov’s work resonates with our target audiences and peers. Here’s a full list of our 2023 award-winning campaigns: Prism Award –...

For anyone who knows KidGlov Vice President Katie Ripa , it’s no surprise that she was honored as the American Marketing Association (AMA) Lincoln’s latest Hall of Fame member. We’re not saying this to brag (okay, we’re bragging about her a little ), but simply put, Katie’s dedication to giving back is the stuff of legends. From her experiences as chair of Lincoln’s Young Professionals Group Leadership Council to traveling across Brazil with Lincoln Rotary Club 14, Katie exemplifies KidGlov’s value of courageously believing we can change the world. The KidGlov team was honored to celebrate her latest achievement at the 2023 Prism Awards in May. “Katie embodies what the AMA Hall of Fame is all about,” said Lyn Wineman , KidGlov’s chief strategist. “She’s an accomplished marketer who gives of herself to others, the marketing community, and the community at large. She was also the president of Lincoln AMA the first time the organization received the prestigious National Chapter Excelle...

KidGlov is proud to announce that they have won the prestigious Best of Show at the 2023 “Creative Nebraska” American Advertising Awards. The “Creative Nebraska” Awards honor the most original and daring advertising work in the state. KidGlov’s winning campaign for Sirius Managed Services used an inventive approach to get the attention of C-Suite IT leaders. Instead of opting for a typical direct mail brochure, the team created a magic-themed box that would entice potential clients and leave a lasting impression. Each package element was carefully designed to reinforce the value of Sirius’ services and highlight the company’s attention to detail and quality. Overall, the package served as an effective marketing tool. Meetings with prospects magically happened, new business was won, and IT challenges vanished. “I am proud of our KidGlov team for continuing to produce strategically creative work on behalf of our clients,” said Lyn Wineman , president and chief strategist at KidGlov. “...

We’re excited to announce the newest addition to our team of talented KidGlovrs : Haley Wineman! As an account manager, Haley will support the daily workflow and project details of our clients, which range from change-making nonprofits to social impact organizations. And she’s already hit the ground running. Haley is hard at work on several large client projects, and is helping to develop marketing and content strategy for KidGlov . “ Haley has already made a difference on the team by utilizing her excellent marketing skills and impressive attention to detail. Her passion for ensuring projects are buttoned up from beginning to end is a fantastic complement to KidGlov’s culture. ” – Katherine Warren , KidGlov’s chief operating officer A Marketing Maven in Austin, Texas Haley attended the University of Nebraska-Lincoln, where she studied advertising. She comes to KidGlov after holding marketing positions at Cynthia Rowley , KennedyC and Random Golf Club . In her free t...

This article originally appeared in the December 2022/January 2023 issue of B2B Magazine . Photo by Bill Sitzmann . By Kim Reiner Whether it’s social, scientific, economic, or political, businesses and nonprofits today are more often taking a position on issues. Publicly aware companies have become the norm, touting their policies to stand out from a crowd when trying to bring in new clients or employees and build audiences. In fact, many brands proudly share their values publicly on social media, in advertisements, and on their homepages. Yet very few businesses–at least in Nebraska–take the extra step to go beyond talking the talk and proving their commitment through a B Corp Certification . The private certification of for-profit companies means a business meets high standards of verified performance, accountability, and transparency ranging from employee benefits and charitable giving to supply chain practices and input materials. In December 2021, the marketing firm KidGlov—a ...

KidGlov is growing again, with the addition of our newest team member! We’re thrilled to welcome Samantha Evans as an art director! Samantha has already knocked our socks (and gloves) off with her top-notch design work and talent for finding just the right GIF or emoji for the occasion. In her new role, she’ll work directly with the creative team to create stunning visuals, lead projects, and deliver amazing results. “Samantha’s impressive ability to visually communicate even the most challenging of concepts, ensures we can continue to bring our clients’ messaging to life in new and exciting ways.” – Jill Rizzo , vice president creative director at KidGlov A History of Marketing Agency and Graphic Design Experience Samantha graduated from the University of Nebraska-Lincoln with a BFA in studio art with an emphasis in graphic design. She joined KidGlov after honing her skills at SecretPenguin , Children’s Hospital & Medical Center , Bailey Lauerman and other organizations....

KidGlov Wins Omaha Agency of the Year, Best in Show and More   Helping us celebrate our 12 th birthday, the American Marketing Association (AMA) Omaha chapter sent KidGlov home with a whopping 12 Pinnacle Awards , as well as winning Agency of the Year and Best in Show! We couldn’t have asked for a better birthday present! As a testament to our ability to reach audiences of all kinds, the winning pieces stretched across demographics as far ranging as children, seniors, families, teens, parents, construction workers, small businesses and community leaders. We’re proud to do great work for our partners, which includes clients like Farmers & Merchants Bank , Children’s Center for the Child and Community , CEDARS , NIFA , Food Bank of Lincoln , MembersOwn Credit Union , Lancaster Event Center , Associated General Contractors of Nebraska , Region V Systems and Dreamweaver Foundation . “Our team truly cares about the mark we’re making on the communities and clients...

There are two types of marketers in the world; those who love creating a strategic marketing plan, and those who look upon this process with dread. I’m the first kind of marketer. I absolutely love creating strategic marketing plans, and I’ve done well over 100 plans for a variety of clients in my career.  Regardless of which camp you are in, I have seven steps that will lead you to a successful plan. Understand your goals The first step is to understand your organization’s business goals. The difference between art and advertising is that advertising is intended to achieve specific organizational goals. Marketing, advertising, and branding should be seen as an investment towards results versus simply being a line item.  If you’re not part of your organization’s leadership team, ask them to share those goals as your starting point. Usually, you will have no problem getting them to talk about those goals because they want to make sure you too, are focused in on them.  ...

I recently attended a conference in Colorado with some regional B Corps that are all like-minded people doing the same thing. But we all had this common thread of having the B Corp certification. KidGlov is proud to be one of a handful of B Corporations here in Nebraska . We’re certified by a third-party that we are using business as a force for good. So, we exist in this world, not just to make a profit, but to do good in the world. During that conference, I learned how it’s more important than ever to stay on top of what’s working best for social impact agencies. One of those includes taking time to make connections with like-minded people in your community. In this industry, you probably wear about ten hats in your agency and are very busy but make the time and understand the value of staying connected to like-minded individuals. Here are three tips to maximize your time when making those connections.  Bring a question, leave with ideas Prior to going to a networking event ...

KidGlov Work and COO Katherine Warren Recognized for Excellence The KidGlov team once again attended the AMA Lincoln Prism Awards Show , which celebrates marketers and public relations professionals from all over Lincoln and the surrounding areas. And we’re proud to announce it was more successful than we could have hoped!   We left with our arms and hearts full, after earning 20 Prisms and one Sterling Award. Congratulations to the team, and to each client whose work was represented. KidGlov’s winning campaigns ranged from educating parents on the benefits of vaccinating their kids against COVID-19, to encouraging young people to enter the field of construction. Take a look at the full list below.   KidGlov’s 2022 Prism Awards recognitions included:    Prism Award – Children’s Hospital , “Make School Fruitful” Brand Launch Campaign   Prism Award – Children’s Hospital , “Make School Fruitful” Guerilla Marketing Campaign   Prism Award –...

Google Analytics is full of valuable information about your organization’s website traffic, which plays a critical role in optimizing your grant reports.   If you love data, you won’t mind getting lost in the maze of Google’s Analytics platform. Knowing exactly what data to mine can be a bit more complex for the rest of us.   The good news? Getting started is easier than you might think – and we’ve got you covered with the six most useful Google Analytics for your grant reporting process.   After downloading this guide, you’ll walk away knowing:   Who is visiting your website   What pages users are on   Where people are located   When they come to your site   The effectiveness of your marketing efforts   This guide will aid you in showing grantors exactly how many people are seeing – and using – the resources your organization provides on your website.   Get Your Guide Turning messages into movements is what we do . Visit ...

Color is such a big part of our sensory toolkit and helps us develop emotionally impactful campaigns. And that’s because there’s an energy and psychology to color, a meaning that drives us, even if we’re not completely conscious of it. Once you understand these meanings, you can harness the power of color to create more effective marketing. Below, I’ll discuss color theory, and then talk about three ways you can use color to amp up your brand.    Color Theory In art class, you probably learned about the color wheel. It’s a graphic demonstration of the spectrum of colors. On this wheel, there are three primary colors: red, yellow, and blue; and three secondary colors: purple, green, and orange. Colors directly opposite each other on the wheel are known as complimentary colors. Placing these colors next to each other makes each one feel more vibrant and intense. From a psychological standpoint, pairing complimentary colors can create a balance between the calm serenity of coo...

Are you a superhero or a villain? Because with great power comes great responsibility. Thanks for that reminder, Spider-Man. As content marketers, we have the power to reach customers organically, deliver a personalized targeted message, and provide audience education, because the fact is customers are increasingly turned off by salesy messages that come across as unauthentic, AKA the villain. Instead of pushing customers to do one thing or another, let’s be the superhero that saves the day and builds trust, solves problems, and increases understanding. Like any good superhero, marketers’ jobs are also to serve and protect. Whether it’s a brand message or a product, sorry, villain, with your sneaky ways, but consumers are onto you. So, Avengers assemble and plug in that bat signal because here are the facts: Content works. Those in the financial world should embrace your inner superhero and throw on your cape, because there is no kryptonite in this plan. In fact, HubSpot reports 70% ...

If you’re a healthcare organization, you know it can be challenging to fill your marketing funnel with prospective new patients, while keeping current ones engaged. But with the day-to-day work of keeping your practice running, that can be easier said than done.   “That’s why we created a free resource for healthcare marketers on creating an effective content marketing strategy,” says Lisa Bowen , KidGlov vice president managing director. “Using the tools in this guide, hospitals, private practices and medical offices of any size can grow their businesses.” After downloading the guide, healthcare organizations will be able to: Create an effective content marketing strategy for their healthcare organization   Map their patients’ journeys, and better understand their needs Serve their patients the right content at the right time Get Guide While there’s no doubt great content marketing is the key to growing any business, it can be challenging to do alone. That’s why it’...