KidGlov

By Katherine Warren   Can you believe that the end of September is right around the corner? We know our friends in the community well-being sector can! That’s because every September as their fiscal year draws to a close, some community health organizations may be faced with an important dilemma: what to do with leftover grant funding. In the era of COVID when many organizations are struggling to get their services across to those in need, an engaging approach is more relevant than ever. While we’ve covered some basic education and awareness tactics before , this blog is all about video. Ready to take action? Here are some of our top video marketing tips to get you camera-ready.   Why Video? With apps like TikTok skyrocketing in popularity, you don’t need to be a marketing expert to see that video is reaching younger audience members more than any other channel. Video is so popular that Instagram recently announced it’s shifting its focus from serving as a photo shar...

By Kelley Peterson    You have only 20 seconds to catch a reader’s attention before your nonprofit fundraising direct mail piece goes in the trash. Here are a few tips to make a big impression right out of the mailbox.    The line “You had me at ‘Hello.’” is an unforgettable one from the 1996 film  Jerry Maguire . And it’s also a phrase that nonprofit fundraisers dream about.    In an ideal world donors would be thinking “I was yours at the moment…I got your direct mail.” Or even better, “You had my heart at the moment…I got your direct mail.”   Okay, that’s a bit of a stretch, but at the very least we as fundraisers want to captivate donors enough to get them to open our direct mail and engage in the message of our mission.     Let’s dive...

How do you connect the best changemaking organizations to new audiences, clients, prospects, supporters, donors and more? It’s our award-winning combination of inspiring messaging and captivating design and it begins with our copywriters. Good words are at the heart of all we do, and we’re pleased as punch to welcome a new copywriter to our team, Dan Downs. “We are thrilled to have Dan join us. He brings a love for words and broad copywriting experience,” said Kelley Peterson , KidGlov vice president and nonprofit creative director. “Dan is already quickly becoming a great asset to our growing team.” As a creative professional, Dan has extensive experience in marketing and advertising. He has managed social media presences, crafted thought provoking videos, created SEO-rich product copy for e-commerce and more. He is a graduate of the University of Nebraska-Omaha, where he developed a love for audio and editing through his award-winning radio broadcasts. Our marketing and advertisin...

By Lisa Bowen  In today’s world, it’s easier than ever to Google something when we have a question – especially when it comes to our health. While access to information is usually a good thing, it also presents a challenge to healthcare marketers. How do you make your website stand out amongst the hundreds, if not thousands, of other search results? How do you provide patients with the information they need to take the next step and make an appointment? Thankfully, there’s an easy answer: search engine optimization (SEO). With 53.3% of all web traffic coming from organic search , implementing an SEO strategy is a must for any marketer looking to drive site traffic. If your Google search ranking isn’t where you want it to be, have no fear. We have a few tips that will provide a true prescription for success. Competitive Search Review The first step to building a robust SEO strategy is to look at a competitive analysis. Competitive analysis can help identify areas your website su...

By Katie Ripa , Vice President : Account Director For banks and credit unions, reaching customers isn’t always so easy. Financial marketing is challenging because audiences are so diverse. From teenagers looking to open their first bank account to newlyweds looking for a loan for their first home to farmers managing million dollar businesses, the needs are diverse and the customers even more so.  We all know great customer experiences are an important aspect of good marketing, but how do you create exceptional experiences that reach such a diverse group of people? Luckily, this year’s financial marketing trends are answering that question and so much more.    1. Master Speed and Simplicity Price and product are no longer the most important selling features of banks and credit unions. In today’s climate, speed and simplicity are keys to customer experience. Invest in ways that make it easy for customers to work with you. Intuitive websites, apps and on-demand, real-...

Our mission is helping changemaking organizations get their messages heard, but that couldn’t be possible without the incredible changemakers here in our own office. Lexie Volk is one of these dedicated team members and congratulations are in order as we celebrate her promotion to account manager. In her new position, Lexie will take a lead role in managing key accounts for our brand agency. In addition to making sure projects are on-time and up to the KidGlov standard, Lexie will lend a hand in leading our social media advertising projects. “Lexie is KidGlov through and through. I’ve so enjoyed seeing her talents grow and progress since she started with us. Our clients are in great hands as she shines in her new role,” said Katherine Warren , KidGlov chief operating officer. Lexie joined the KidGlov advertising agency team in 2019 and her fearless persistence has helped the group build collaborative relationships with clients large and small. She is a University of Nebraska-Lincoln...

By Lyn Wineman Pop quiz time! What’s the most important audience to focus on in successfully marrying your brand with your purpose? No, it’s not your donors, top clients, your board or your stakeholders. If you really want to be successful at integrating your purpose into marketing, branding and culture, your employee base is one audience to keep at the forefront. Because if your employees don’t eat, sleep and breathe your purpose, much less, if they don’t even know your purpose, getting external audiences to buy-in is going to be an uphill challenge. Done right, your employee base can turn into an army of advocates for your brand and purpose. Who doesn’t want an army of advocates?! But armys weren’t built overnight. Luckily, we have a few tips to convert your team into purpose-driven spokespersons.   Engage What better way to incite engagement than by getting everyone in on the ground floor? Gather everyone into the conference room (if you’re a small company) or into a bigg...