KidGlov

By Katherine Warren As a public health employee, you have a lot of important messages to share. Unfortunately, the world is a bit fatigued right now. We absorb so much information, day in and day out, that we’re all exhausted from listening. Getting people to pay attention to even one more bit of news is getting harder. So, what’s a communicator to do? I’m going to share three strategies that will help you stand out – Positive Messaging, Authentic Audience Inclusion, and Counter-Marketing. These approaches are very different from each other, so you’ll have a new set of options for whatever challenge you face.  1. Positive Messaging   Positive Messaging is a “we get it, we’re with you” approach. So often in public health, we’re talking about things that people shouldn’t be doing. It’s easy to seem like you’re finger-wagging, plus there’s an old saying that you can’t “should” your audience. At KidGlov, we believe that if you want someone to listen and get on board with you, ...

By Lyn Wineman How your company can mitigate bias, while ensuring diversity and inclusion are the cornerstone of every campaign The horrific deaths of George Floyd and Ahmaud Arbery in 2020, and the subsequent protests and calls for racial justice were coined America’s Overdue Awakening by Time Magazine. These events caused many of us to discuss issues of diversity, equity, and inclusion (DE&I) in greater depth than ever before. And if we’re being honest, the marketing industry has historically failed to develop campaigns that are diverse and inclusive. Many communities feel unseen and unheard in modern-day advertising. Research indicates that 68% of America’s leading CMOs say that DE&I is a priority , but yet four in 10 American adults report they do not feel represented by the people they see depicted in ads. Clearly, there’s room for improvement. Mental Shortcuts: The Thinking Behind Unconscious Bias The culprit behind this shortcoming is unconscious bias; it’s ...

By Lisa Bowen , Vice President | Managing Director, KidGlov As you begin your marketing plans for 2022, there’s something you should know: Most healthcare marketing efforts fall well short of their goals. But why? What are so many people doing wrong? Often, it’s more about what they’re not doing. Let’s discuss six important steps that people fail to take in their marketing campaigns. Add these to the mix, and watch your results start to climb. Poor planning We’ve all heard that when you fail to plan, you plan to fail. But surprisingly, this is where most efforts begin to fall short. In a competitive and constantly changing industry like healthcare, you have to do some advance planning to succeed. You need to set goals and objectives that are quantifiable, measurable, and aligned with your business strategy. Clearly define your target markets and audiences, then identify the best tactics and resources to reach them. Finally, create a comprehensive messaging strategy and make sur...

By Katie Ripa As we kick off another year full of fresh marketing strategies, with healthy budgets and optimism for a prosperous new year, we should also take a minute to evaluate what worked last year and see where we can pivot and adjust for an even more successful year ahead.  But how do we account for the unexpected? How do we plan for something that we didn’t see coming, and how do we let it not affect our customer experience? In the financial world, the unexpected often takes the form of fraud. When fraud hits, we need to be ready by having systems in place and employees that are trained to handle these issues with grace and care. Let’s discuss four ways marketing can balance the customer experience while also protecting customers from fraud. Practice Clear Customer Communication Fraud prevention is key for any financial institution, but it’s easy to go overboard on restrictions, by being too demanding. Ultimately, that can overwhelm your clientele, resulting in a ter...

By Jazmyn Brown In 2022, many organizations are deciding what to post on social media on federal holidays (like MLK Day ). But before deciding what you should post, think about if you should post. Do you have something meaningful to add to the conversation or can this be a moment of uplifting others instead?   What Black History Month celebrates Black History Month celebrates Black American’s contributions and achievements to society and raises awareness of their history and their struggle for racial justice. It’s celebrated throughout February, in honor of Frederick Douglass and President Abraham Lincoln’s birthdays. Black History Month is generally a time of celebration for Black people, where they can be proud of their heritage. That’s why it’s so important to think about the message you’re sharing with the world during this time so you’re not making it all about your organization.   Your role in the conversation (if any) Before drafting a social post with a blac...

By Katherine Warren If you have already developed a marketing communications plan for your community health organization, congratulations! You are a million steps ahead. It takes more thought and processing than most people realize to create a strong plan. If you haven’t done that yet, don’t worry. There are lots of resources out there to help you. And in my opinion, it’s never too late to start.  For those of you that have checked formulating that plan off your list, now comes the even trickier part: sticking to it. In 2022, I invite and challenge all of you to make a resolution to stick to your marketing communications plan. Below, we’ll discuss how to do this and why it will help your business.   Sticking to Your Why We all know a good, solid marketing communications plan is built on the why . It’s built into your strategic goals and initiatives, offering important structure to your organization.Sticking to your plan allows you to stick to your why . There are a mil...

By Kelley Peterson Taking one (or better yet, three) from the environmentalist playbook, here are three ways you can Reduce, Reuse, and Recycle your marketing efforts to raise more money for your nonprofit organization. Jack Johnson, sings it best in his song, The 3 R’s… Three, it’s a magic number Yes it is, it’s a magic number Because two times three is six And three times six is eighteen And the eighteenth letter in the alphabet is “R”, yeah We’ve got three R’s we’re going to talk about today   Reduce The first R is Reduce. Meaning to use less. Developing an annual marketing plan and content calendar saves you time and money. It really is an effective way to use less brain power on what to do throughout the year and empowers you to spend more time sticking to it for better results. Some reductions to consider are: Reduce the number of marketing channels you’re on. Streamline your focus on who and where your donors are. Are you trying to be in all places for all ...